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Below is an in-depth analysis and side-by-side comparison of Coldwell Banker vs Benham Real Estate including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $23,500 - $70,100 | $11,800 |
Franchise Fee | $13,000 - $25,000 | $6,500 |
Royalty Fee | 6% | $195/transaction |
Advertising Fee | 2% | - |
Year Founded | 1906 | 2004 |
Year Franchised | 1982 | 2007 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | Varies | $2500 |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | Yes/Yes | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/Yes | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | Ongoing training at other locations & via the Internet | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations | - |
Marketing | Ad slicks, National media, Regional advertising | - |
Operations |
27% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
The BenhamREO Group was founded in 2003 to meet the demanding needs of
today’s rapidly expanding, fast-paced REO Industry. Leaders in REO
property disposition, management, preservation & sales, the BenhamREO Group provides asset management companies and banks an
outsourcing opportunity to liquidate their foreclosed properties on the
retail market.