Coldwell Banker vs SellSmart Real Estate Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Coldwell Banker vs SellSmart Real Estate including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Coldwell Banker Franchise
SellSmart Real Estate Franchise
Investment $23,500 - $70,100$23,500 - $53,600
Franchise Fee $13,000 - $25,000$14,950
Royalty Fee 6%6%
Advertising Fee 2%-
Year Founded 19062001
Year Franchised 19822004
Term Of Agreement 10 years5 years
Term Of Agreement 10 years5 years
Renewal Fee Varies$500


Business Experience Requirements

 
Coldwell Banker Franchise
SellSmart Real Estate Franchise
Experience
  • Industry experience
  • -

    Financing Options

     
    Coldwell Banker Franchise
    SellSmart Real Estate Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees Yes/YesNo/No
    Start-up Costs No/NoNo/No
    Equipment No/YesNo/No
    Inventory No/NoNo/No
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support

     
    Coldwell Banker Franchise
    SellSmart Real Estate Franchise
    Training Ongoing training at other locations & via the Internet* Available at headquarters: 3 days

    * Regional seminars: 1-3 days

    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations-
    Marketing Ad slicks, National media, Regional advertising-
    Operations 27% of all franchisees own more than one unit

    Absentee ownership of franchise is NOT allowed.

    * 20% of all franchisees own more than one unit

    * Number of employees needed to run franchised unit: 2 - 3

    * Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)


    Expansion Plans

     
    Coldwell Banker Franchise
    SellSmart Real Estate Franchise
    US Expansion --
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Coldwell Banker

    In the wake of the 1906 San Francisco earthquake, Colbert Coldwell saw how many real estate agents took advantage of victims and decided there was a need for knowledgeable, reliable agents. That same year, he founded his company and in 1914 was joined by Benjamin Arthur Banker, who became a full partner.
    Today, Coldwell Banker agents handle residential, luxury, resort and commercial real estate sales.

    "Womens

    #278 in Franchise 500 for 2021.   Not in Franchise 500 for 2021.


    About SellSmart Real Estate

    NO LONGER FRANCHISING

    New land plans of action and innovation giving customer access to data is changing the land business for Brokers, Salespersons and Mortgage Lenders. A late overview showed that around 70% of buyers expressed that they needed a markdown charge structure without bargaining the administration that an accomplished representative may offer. SellSmart® is on focus with the reply - a far reaching framework to fulfill the desires of today's customer. Educated shoppers are the main impetus behind industry changes. Today's insightful shopper knows there are a greater number of alternatives accessible than the customary land financier firms. As home costs have far outpaced the shopper cost file, dispatched dealers who increment their overall revenues without offering extra esteem and administration to the customer are off guard for obtaining new postings. Actually, with expanded online access to data, shoppers wind up performing a significant number of the ventures themselves. Generally perceived for its purchaser driven plan of action, SellSmart gives home venders proficient mastery all through the whole cycle of home offering, and the BuySmart® program offers purchaser administrations and motivating forces. SellSmart is gaining by the market proficiency and monetary advantages that are accessible through online media by passing those reserve funds onto the shopper.