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Updated RecentlyColdwell Banker vs Realty ONE Group Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Coldwell Banker vs Realty ONE Group including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $23,500 - $70,100 | $44,250 - $222,500 |
| Franchise Fee | $13,000 - $25,000 | $25,000 |
| Royalty Fee | 6% | 2% |
| Advertising Fee | 2% | - |
| Year Founded | 1906 | 2005 |
| Year Franchised | 1982 | 2012 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | Varies | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | Yes/Yes | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | Ongoing training at other locations & via the Internet | On-The-Job Training 144 hours Classroom Training 28 hours Additional Training Affiliate coaching program, ongoing regional and virtual workshops |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Ad slicks, National media, Regional advertising | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
27% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. | Number of Employees Required to Run: 3 |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Coldwell Banker
In the wake of the 1906 San Francisco earthquake, Colbert Coldwell saw how many real estate agents took advantage of victims and decided there was a need for knowledgeable, reliable agents. That same year, he founded his company and in 1914 was joined by Benjamin Arthur Banker, who became a full partner.
Today, Coldwell Banker agents handle residential, luxury, resort and commercial real estate sales.
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#278 in Franchise 500 for 2021. Not in Franchise 500 for 2021.
About Realty ONE Group
Realty ONE is franchising across the nation, opening doors for entrepreneurs every day! Join us as we continue to paint the nation gold, shake the real estate industry to its core, and give you the tools to empower your business to take it to the next level.
Realty ONE Group is redefining the real estate industry by offering unmatched support, leading technology, a 100% commission model and an innovative COOLTURE. We are painting the globe gold and have expanded to more than 150+ locations in the world. We are on the search for the next Rockstar to join our ONE family!
Seeking new franchise units worldwide.
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#92 in Franchise 500 for 2020.
#40 in Franchise 500 for 2021.