Coldwell Banker vs Keller Williams Realty - Market Center Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Coldwell Banker vs Keller Williams Realty - Market Center including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$23,500 - $70,100 | $32,100 - $336,995 |
Franchise Fee |
$13,000 - $25,000 | $5,000 - $36,947 |
Royalty Fee |
6% | - |
Advertising Fee |
2% | - |
Year Founded |
1906 | 2020 |
Year Franchised |
1982 | 2020 |
Term Of Agreement |
10 years | - |
Term Of Agreement |
10 years | - |
Renewal Fee |
Varies | - |
Business Experience Requirements |
Experience |
Industry experience | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
Yes/Yes | -/- |
Start-up Costs |
No/No | -/- |
Equipment |
No/Yes | -/- |
Inventory |
No/No | -/- |
Receivables |
No/No | -/- |
Payroll |
No/No | -/- |
Training & Support |
Training |
Ongoing training at other locations & via the Internet | - |
Support |
Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations | - |
Marketing |
Ad slicks, National media, Regional advertising | - |
Operations |
27% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. | - |
Expansion Plans |
US Expansion |
- | Yes |
Canada Expansion |
No | - |
International Expansion |
Yes | Yes |
Company Overviews
About Coldwell Banker
In the wake of the 1906 San Francisco earthquake, Colbert Coldwell saw how many real estate agents took advantage of victims and decided there was a need for knowledgeable, reliable agents. That same year, he founded his company and in 1914 was joined by Benjamin Arthur Banker, who became a full partner.
Today, Coldwell Banker agents handle residential, luxury, resort and commercial real estate sales.
#278 in Franchise 500 for 2021. Not in Franchise 500 for 2021.
About Keller Williams Realty - Market Center
Keller Williams Realty has developed a distinctive business system that involves
the delivery of real estate brokerage services and other services
through Keller Williams Realty - Market Centers. They offer the right to develop and operate Market Centers in specific Awarded Areas. They have authorized third parties to act as
their Regional Representatives in specific regions.
The total investment necessary to begin operation of a Keller Williams Realty Market Center
ranges between $183,947 and $336,995. This includes $36,947 that must be
paid to the franchisor. If you sign a Business Center Addendum to the
franchise agreement, the total investment necessary to begin operation
of a Business Center ranges between $32,100 to $91,150. This includes
$5,000 that must be paid to the franchisor.