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Updated RecentlyMrs. Fields vs San Francisco Bread Company Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Mrs. Fields vs San Francisco Bread Company including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $166,806 - $410,500 | $370,000 - $450,000 |
| Franchise Fee | $30,000 | $35,000 |
| Royalty Fee | 6% | 5% |
| Advertising Fee | - | - |
| Year Founded | 1977 | 2001 |
| Year Franchised | 1990 | 2003 |
| Term Of Agreement | 7 years | 5 years |
| Term Of Agreement | 7 years | 5 years |
| Renewal Fee | - | $10K |
Business Experience Requirements |
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| Experience | ||
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | No/No |
| Start-up Costs | No/Yes | No/No |
| Equipment | No/Yes | No/No |
| Inventory | No/Yes | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter, Meetings, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
| Marketing | Ad slicks, National media | Co-op advertising, Regional advertising |
| Operations |
International franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. |
Number of employees needed to run franchised unit: 25 - 35
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | No |
| International Expansion | Yes | No |
Company Overviews
About Mrs. Fields
Mrs. Fields Cookies started in 1977 and has been in the Famous Brands portfolio since 2000. Today the company has over
300 locations in over 20 countries. Mrs. Fields has been a pioneer in cookies and based goods.
Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 800 franchised and licensed locations throughout the United States and in 25 foreign countries. In addition, it operates an internet and catalog gifting business, and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base.
Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 800 franchised and licensed locations throughout the United States and in 25 foreign countries. In addition, it operates an internet and catalog gifting business, and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base.
The total investment necessary to begin operation of a retail store
ranges from $251,995 to $410,500.
This includes $35,000 that must be paid to the franchisor or their affiliate.
The total investment necessary to begin operation of a retail kiosk
ranges from $166,806 t0 $233,640.
This includes $35,000 that must be paid to the franchisor or their affiliate.
About San Francisco Bread Company
Each San Francisco Bread Company store bakes its own pastries and breads daily, serving individual consumers and offering unique catering options for meetings and parties. Customers stop by for a meal or just relax with a cup of their gourmet coffee. The stores all have internet access -- yet another nice touch.
San Francisco Bread Co. is expanding via franchising. They are looking for hardworking and dedicated men and women. Benefits for the investor include being their own boss, working with a friendly and supportive company, and taking fresh baked bread home every day!