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Updated RecentlyMrs. Fields vs Dreamy Donuts Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Mrs. Fields vs Dreamy Donuts including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $166,806 - $410,500 | $300,000 - $400,000 |
| Franchise Fee | $30,000 | $60,000 |
| Royalty Fee | 6% | 7% |
| Advertising Fee | - | 3% |
| Year Founded | 1977 | - |
| Year Franchised | 1990 | - |
| Term Of Agreement | 7 years | - |
| Term Of Agreement | 7 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Whilst experience in the food retail industry will be looked upon favourably, formal experience is not always necessary, as our comprehensive training program is designed to prepare you for running the business operation. What matters most to us; is that our franchisees share the same passion and enthusiasm for the Dreamy Donuts business that we do. | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing | Ad slicks, National media | - |
| Operations |
International franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Mrs. Fields
Mrs. Fields Cookies started in 1977 and has been in the Famous Brands portfolio since 2000. Today the company has over
300 locations in over 20 countries. Mrs. Fields has been a pioneer in cookies and based goods.
Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 800 franchised and licensed locations throughout the United States and in 25 foreign countries. In addition, it operates an internet and catalog gifting business, and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base.
Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 800 franchised and licensed locations throughout the United States and in 25 foreign countries. In addition, it operates an internet and catalog gifting business, and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base.
The total investment necessary to begin operation of a retail store
ranges from $251,995 to $410,500.
This includes $35,000 that must be paid to the franchisor or their affiliate.
The total investment necessary to begin operation of a retail kiosk
ranges from $166,806 t0 $233,640.
This includes $35,000 that must be paid to the franchisor or their affiliate.
About Dreamy Donuts
Since 2006, The Dreamy Donuts business is a premium donut and coffee franchise operation with stores in Australia and New Zealand and with a view to the world.
We take pride in using the finest ingredients throughout our entire Dreamy Donuts range to make sure we are able to create what we consider to be the best tasting donuts possible. We also have our own premium Dreamy Donuts blend of coffee, delicious cold beverages and can provide donut cakes for special occasions.
There are two things that we never compromise on; quality product and exceptional customer service standards.
The Dreamy Donuts business has become a fast growing franchise in a relative short time. This is not surprising given the demand for our gourmet donut flavours, high quality product and dedication to great customer service. Our success can also be attributed to the hard work and dedication of the 'Dream Team', made up of our staff, our franchisees and their team members.
All Dreamy Donuts franchisees have access to a complete franchise system which comprises site selection, development, fit out and training combined with ongoing management, marketing, operational and other support.
The future looks bright for the Dreamy Donuts business as we grow within Australia and overseas.
As of 2015, Dreamy Donuts had 15 stores throughout Australia and New Zealand.