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Updated RecentlyMrs. Fields vs Corner Bakery Cafe Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Mrs. Fields vs Corner Bakery Cafe including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $166,806 - $410,500 | $854,000 - $2,375,000 |
| Franchise Fee | $30,000 | $25,000 |
| Royalty Fee | 6% | 5% |
| Advertising Fee | - | - |
| Year Founded | 1977 | - |
| Year Franchised | 1990 | - |
| Term Of Agreement | 7 years | - |
| Term Of Agreement | 7 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | * $7.5 million net worth * $3 million liquidity (non-borrowed cash availability) * Interest in developing multiple cafes in a market or combination of markets * Relevant multi-unit restaurant / retail experience in market to be developed * Reside in market to be developed * Demonstrated real estate expertise in market * Existing infrastructure in place * Strong cultural fit * History of community involvement * Appreciation of great food * �Best in class� operators within your current system * Employer of choice within your current system | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing | Ad slicks, National media | - |
| Operations |
International franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Mrs. Fields
Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 800 franchised and licensed locations throughout the United States and in 25 foreign countries. In addition, it operates an internet and catalog gifting business, and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base.
About Corner Bakery Cafe
Corner Bakery Cafe has its eyes on more cafes in the Austin market and throughout Central Texas. "Austin is a booming market that has long been on our radar," "The large student population, presence of young business professionals and strong economy of our state capital make it the perfect place to offer our fast-casual dining experience." "We already have 22 thriving franchise and company-owned Corner Bakery locations around the state, and the prospect of adding at least 50 additional cafes in the next eight years is very exciting," said John LaBarge, vice president of franchise business development at Corner Bakery Cafe. Here's what we're looking for: * $7.5 million net worth * $3 million liquidity (non-borrowed cash availability) * Interest in developing multiple cafes in a market or combination of markets * Relevant multi-unit restaurant / retail experience in market to be developed * Reside in market to be developed * Demonstrated real estate expertise in market * Existing infrastructure in place * Strong cultural fit * History of community involvement * Appreciation of great food * "Best in class" operators within your current system * Employer of choice within your current system