Mrs. Fields vs Yummy Cupcakes Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Mrs. Fields vs Yummy Cupcakes including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$166,806 - $410,500 | $185,679 - $325,665 |
Franchise Fee |
$30,000 | $35,000 |
Royalty Fee |
6% | 5% |
Advertising Fee |
- | 1% |
Year Founded |
1977 | 2004 |
Year Franchised |
1990 | 2011 |
Term Of Agreement |
7 years | 10 years |
Term Of Agreement |
7 years | 10 years |
Renewal Fee |
- | - |
Business Experience Requirements |
Experience |
Industry experience General business experience Marketing skills | The enjoyment of working in your community, being a contributing community small business and supporting your community. A pride of ownership and sense of social responsibility.
If you have the enthusiasm, drive and commitment to growing your own empire, we want to talk with you. |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
No/Yes | -/- |
Start-up Costs |
No/Yes | -/- |
Equipment |
No/Yes | -/- |
Inventory |
No/Yes | -/- |
Receivables |
No/No | -/- |
Payroll |
No/No | -/- |
Training & Support |
Training |
- | - |
Support |
Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Yummy Cupcakes will provide you with all the tools you will need in your business.
*Local and national marketing to include sales, advertising, promotions, public relations as well as local and national press
*Training programs, on-going seminars and conferences
*On-site staff to assist with store openings
*Marketing manuals to assist you in the day-to-day marketing of your business
*A team of Yummy Cupcakes professionals specifically dedicated to supporting your ongoing growth and success
|
Marketing |
Ad slicks, National media | - |
Operations |
International franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
US Expansion |
- | Yes |
Canada Expansion |
No | - |
International Expansion |
Yes | Yes |
Company Overviews
About Mrs. Fields
Mrs. Fields Cookies started in 1977 and has been in the Famous Brands portfolio since 2000. Today the company has over
300 locations in over 20 countries. Mrs. Fields has been a pioneer in cookies and based goods.
Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 800 franchised and licensed locations throughout the United States and in 25 foreign countries. In addition, it operates an internet and catalog gifting business, and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base.
The total investment necessary to begin operation of a retail store
ranges from $251,995 to $410,500.
This includes $35,000 that must be paid to the franchisor or their affiliate.
The total investment necessary to begin operation of a retail kiosk
ranges from $166,806 t0 $233,640.
This includes $35,000 that must be paid to the franchisor or their affiliate.
About Yummy Cupcakes
The "complete cupcake business solution."
Yummy Cupcakes was founded by Executive Chef Tiffini Soforenko with the idea that cupcakes could be enjoyed more often than just special occasions, could be created in gourmet-style, and could be offered in a wide variety of flavors. In March 2004, Tiffini joined forces with husband Nik and mother Brogan, left the corporate world and together created Yummy Cupcakes.
Back then, no one had ever heard of a "cupcake only" bakery, let alone ever visited one. Tiffini, Nik and Brogan introduced Yummy Cupcakes to the world based on a simple premise: be passionate about creating exceptional product, be passionate about guest services, and be passionate about doing things right.
Now, with several years experience operating Yummy Cupcakes, we have developed a solid and successful business model for both Yummy Cupcakes bakeshop owners and Yummy Cupcakes customers. This, combined with our corporate experience in business operations, guest service, franchise operations and marketing, has led us to seek qualified people to join us in growing Yummy Cupcakes worldwide!
If you have the enthusiasm, drive and commitment to growing your own empire, we want to talk with you. We are confident that owning a Yummy Cupcakes franchise is a tremendous opportunity.
As a Yummy Cupcakes Owner/Operator, you'll have the benefit of walking into a ready-made system. We have spent the past few years trying, testing, and refining our business so that it's a business model that works. With your own business experience, drive and energy and our working business model, we have a winning combination!
There are three available programs:
1. Single Bakeshop Program
2. Area Development Program
3. Satellite Development Program