Mrs. Fields vs Gigi's Cupcakes Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Mrs. Fields vs Gigi's Cupcakes including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Mrs. Fields Franchise
Gigi's Cupcakes Franchise
Investment $166,806 - $410,500$226,700 - $425,500
Franchise Fee $30,000$35,000
Royalty Fee 6%5%
Advertising Fee -2.5%
Year Founded 19772007
Year Franchised 19902008
Term Of Agreement 7 years10 years
Term Of Agreement 7 years10 years
Renewal Fee --


Business Experience Requirements
 
Mrs. Fields Franchise
Gigi's Cupcakes Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills

    • You will need prior experience in running a business, preferably retail. Passion - We want you to be excited and enthusiastic about owning a cupcake shop. Involvement - You are expected be involved in your business on a daily basis, because we find greater success with owners that are actively involved in the operation of their shop. This business requires real commitment, attention to detail, and hard work.

    Financing Options
     
    Mrs. Fields Franchise
    Gigi's Cupcakes Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/Yes
    Start-up Costs No/Yes-/Yes
    Equipment No/Yes-/Yes
    Inventory No/Yes-/Yes
    Receivables No/No-/Yes
    Payroll No/No-/Yes

    Training & Support
     
    Mrs. Fields Franchise
    Gigi's Cupcakes Franchise
    Training -On-The-Job Training: 91 hours Classroom Training: 52 hours
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperativesNewsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
    Marketing Ad slicks, National mediaAd Templates National Media Social media SEO Email marketing Loyalty program/app
    Operations International franchisees required to buy multiple units/master licenses

    Absentee ownership of franchise is allowed.

    		-

    Expansion Plans
     
    Mrs. Fields Franchise
    Gigi's Cupcakes Franchise
    US Expansion -No
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Mrs. Fields

    Mrs. Fields Cookies started in 1977 and has been in the Famous Brands portfolio since 2000. Today the company has over
    300 locations in over 20 countries. Mrs. Fields has been a pioneer in cookies and based goods.

    Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 800 franchised and licensed locations throughout the United States and in 25 foreign countries. In addition, it operates an internet and catalog gifting business, and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base.

    The total investment necessary to begin operation of a retail store ranges from $251,995 to $410,500.
    This includes $35,000 that must be paid to the franchisor or their affiliate.
    The total investment necessary to begin operation of a retail kiosk
    ranges from $166,806 t0 $233,640.
    This includes $35,000 that must be paid to the franchisor or their affiliate.



    About Gigi's Cupcakes

    If you are looking for a great opportunity, and you have the business acumen and financial wherewithal, Gigi's Cupcakes may be the concept and opportunity you have been looking for. We have a business model that yields high volume sales with lower occupancy and build-out costs than what you might expect. We also have lower labor and food costs than typical food service franchises. All this adds up to an opportunity that can change your life. Gigi's is committed to making sure we choose the right people to join us in building Gigi's Cupcakes locations nationally. We have learned what it takes to be a successful Gigi's Cupcakes owner and have summarized those qualifications for your consideration: Capital Requirements - You will need liquid assets of approximately $100,000 and total net worth of $250,000. This can be done individually or with family members or investors that sign on with you. We will provide you with total support along the way including: Site selection Lease review and negotiation Design/Layout and Construction Equipment Sourcing Training Marketing Grand Opening support Ongoing marketing and operational support If you would like to arrange a meeting: For further information go to http://www.gigiscupcakesusa.com/becomeanowner or you could try http://www.thefranchisemall.com/request/