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Updated RecentlyMrs. Fields vs Muffins Plus Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Mrs. Fields vs Muffins Plus including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $166,806 - $410,500 | $175,000 - $500,000 |
| Franchise Fee | $30,000 | $30,000 - $40,000 |
| Royalty Fee | 6% | - |
| Advertising Fee | - | - |
| Year Founded | 1977 | - |
| Year Franchised | 1990 | - |
| Term Of Agreement | 7 years | - |
| Term Of Agreement | 7 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing | Ad slicks, National media | - |
| Operations |
International franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | Yes |
| International Expansion | Yes | - |
Company Overviews
About Mrs. Fields
Mrs. Fields Cookies started in 1977 and has been in the Famous Brands portfolio since 2000. Today the company has over
300 locations in over 20 countries. Mrs. Fields has been a pioneer in cookies and based goods.
Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 800 franchised and licensed locations throughout the United States and in 25 foreign countries. In addition, it operates an internet and catalog gifting business, and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base.
Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 800 franchised and licensed locations throughout the United States and in 25 foreign countries. In addition, it operates an internet and catalog gifting business, and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base.
The total investment necessary to begin operation of a retail store
ranges from $251,995 to $410,500.
This includes $35,000 that must be paid to the franchisor or their affiliate.
The total investment necessary to begin operation of a retail kiosk
ranges from $166,806 t0 $233,640.
This includes $35,000 that must be paid to the franchisor or their affiliate.
About Muffins Plus
Relive - Vitality - Back to Basics
Unique and still growing, "The Muffin Plus" has 24 kiosks in Quebec and Ontario, offering customers a wide variety of refined muffins, tasty and fresh daily.Set up available for as long as 35 years, Muffin Plus is presently the goal for freshness. At Muffin Plus, our central goal is to find a universe of flavor created through crisp and sound items, cooked nearby. We offer an extensive variety of sandwiches, top notch plates of mixed greens and solid snacks, without overlooking our flavorful biscuits that made us renowned.
Our cordial eateries are adorned with care and underline on the freshness of our items. At Muffin Plus, the energy for what we do is reflected in each part of our stores and our administration. One of a kind and offering an item exceedingly looked for after by purchasers, Muffin Plus proceeds with its development in yearly openings of new branches.