Mrs. Fields vs Shipley Do-Nuts Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Mrs. Fields vs Shipley Do-Nuts including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Mrs. Fields Franchise
Shipley Do-Nuts Franchise
Investment $166,806 - $410,500$410,000 - $771,500
Franchise Fee $30,000$35,000 - $50,000
Royalty Fee 6%5%
Advertising Fee --
Year Founded 19771936
Year Franchised 19901987
Term Of Agreement 7 years-
Term Of Agreement 7 years-
Renewal Fee --


Business Experience Requirements
 
Mrs. Fields Franchise
Shipley Do-Nuts Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
    		• -

    Financing Options
     
    Mrs. Fields Franchise
    Shipley Do-Nuts Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Mrs. Fields Franchise
    Shipley Do-Nuts Franchise
    Training -On-The-Job Training: 100 hours Classroom Training: 20 hours
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperativesPurchasing Co-ops Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software
    Marketing Ad slicks, National mediaCo-op Advertising Ad Templates Regional Advertising Social media SEO Website development
    Operations International franchisees required to buy multiple units/master licenses

    Absentee ownership of franchise is allowed.

    		Number of Employees Required to Run: 10

    Expansion Plans
     
    Mrs. Fields Franchise
    Shipley Do-Nuts Franchise
    US Expansion -Yes
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Mrs. Fields

    Mrs. Fields Cookies started in 1977 and has been in the Famous Brands portfolio since 2000. Today the company has over
    300 locations in over 20 countries. Mrs. Fields has been a pioneer in cookies and based goods.

    Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 800 franchised and licensed locations throughout the United States and in 25 foreign countries. In addition, it operates an internet and catalog gifting business, and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base.

    The total investment necessary to begin operation of a retail store ranges from $251,995 to $410,500.
    This includes $35,000 that must be paid to the franchisor or their affiliate.
    The total investment necessary to begin operation of a retail kiosk
    ranges from $166,806 t0 $233,640.
    This includes $35,000 that must be paid to the franchisor or their affiliate.



    About Shipley Do-Nuts

    "Making Life Delicious Since 1936"


    The Shipley Do-Nuts concept, like many successful foodservice operations, relies on well trained and qualified staff to support its daily goal of quality and consistent performance. We have striven over the past seventy-plus years to simplify its operation through experience and hard work. The concept requires the development of a staff which is committed to this daily goal to ensure the maintenance of the standards we have set. Shipley Do-Nuts Flour & Supply Company provides a proprietary donut mix that requires only water and yeast to be added.


    Seeking new franchise units throughout the U.S.

    #157 in Franchise 500 for 2020.