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Updated RecentlyMrs. Fields vs Peace, Love & Little Donuts Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Mrs. Fields vs Peace, Love & Little Donuts including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $166,806 - $410,500 | $121,200 - $235,100 |
| Franchise Fee | $30,000 | $40,000 |
| Royalty Fee | 6% | 6% |
| Advertising Fee | - | 1% |
| Year Founded | 1977 | 2009 |
| Year Franchised | 1990 | 2016 |
| Term Of Agreement | 7 years | - |
| Term Of Agreement | 7 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Net-worth Requirement $500,000 Liquid Cash Requirement $150,000 | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/Yes |
| Start-up Costs | No/Yes | -/Yes |
| Equipment | No/Yes | -/Yes |
| Inventory | No/Yes | -/Yes |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | On-The-Job Training: 40 hours Classroom Training: 20 hours |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Ad slicks, National media | Co-op Advertising Ad Templates Social media Website development Email marketing Loyalty program/app |
| Operations |
International franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Mrs. Fields
Mrs. Fields Cookies started in 1977 and has been in the Famous Brands portfolio since 2000. Today the company has over
300 locations in over 20 countries. Mrs. Fields has been a pioneer in cookies and based goods.
Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 800 franchised and licensed locations throughout the United States and in 25 foreign countries. In addition, it operates an internet and catalog gifting business, and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base.
Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 800 franchised and licensed locations throughout the United States and in 25 foreign countries. In addition, it operates an internet and catalog gifting business, and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base.
The total investment necessary to begin operation of a retail store
ranges from $251,995 to $410,500.
This includes $35,000 that must be paid to the franchisor or their affiliate.
The total investment necessary to begin operation of a retail kiosk
ranges from $166,806 t0 $233,640.
This includes $35,000 that must be paid to the franchisor or their affiliate.
About Peace, Love & Little Donuts
In 2009 Ron and Marci open the first Peace, Love, and Little Donuts in
one of America's most livable cities, Pittsburgh, Pennsylvania; Located
Directly in the Strip District. In creating our Groovy, Far Out and Funkadelic flavors we knew that we
could n't lose the incredible taste of our old fashion cake donut.
With that in mind each donut was created so that with every bite you
would taste our fresh, warm donut, the subtle flavor of our
frostings and our crazy selection of Funkadelic toppings; with no one
flavor overwhelming the others. All of our stores work hard to make
sure that you enjoy those flavors as we intended them from the
beginning.