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Updated RecentlyShefield Express vs The Coffee Beanery Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Shefield Express vs The Coffee Beanery including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $150,000 - $200,000 | $112,500 - $496,100 |
| Franchise Fee | $25,000 | $15,000 |
| Royalty Fee | 5-8% | 4% |
| Advertising Fee | - | 2% |
| Year Founded | 1996 | 1976 |
| Year Franchised | 1996 | 1985 |
| Term Of Agreement | 5 years | 10-20 years |
| Term Of Agreement | 5 years | 10-20 years |
| Renewal Fee | $5K | 25% of initial fee |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/No |
| Start-up Costs | No/No | No/No |
| Equipment | No/No | No/Yes |
| Inventory | No/No | No/Yes |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations |
| Marketing | Co-op advertising, Ad slicks, National media | Co-op advertising, Ad slicks, National media |
| Operations |
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
International franchisees required to buy multiple units/master licenses; 30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 14 - 17
Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | No |
| International Expansion | Yes | Yes |
Company Overviews
About Shefield Express
After finding success with their Shefield & Sons and The Gourmet Cup concepts, founders Dieters and Wolfgang Lehmann decided to merge the two. In 1996 the doors to the first Shefield Gourmet location opened.
Each Shefield Gourmet store sells coffee, tea, cigars, cigarettes and other tobacco products.
About The Coffee Beanery
With help from her husband, Julius, JoAnne Shaw decided to take a chance. In 1976 she opened The Coffee Beanery, a specialty coffee shop, in Dearborn, Michigan. The company began franchising in 1985. The Coffee Beanery offers streetfront café franchises, as well as locations in malls, airports, office buildings, hospitals and college campuses across the United States. In 1998 the company opened its first international location in Guam and now offers master franchises in China, Korea and the Middle East.
The total investment necessary to begin operation of a Traditional Store
without Food Store Model ranges from $260,000 to $476,100, which
includes $25,000 to $31,500 that must be paid to the franchisor or its
affiliates.
The total investment necessary to begin operation of a
Traditional Store with Food Store Model ranges from $260,000 to
$496,100, which includes $25,000 to $31,500 that must be paid to the
franchisor or its affiliates.
The total investment necessary to begin
operation of a Kiosk Store Model ranges from $185,000 to $369,100, which
includes $25,000 to $31,500 that must be paid to the franchisor or its
affiliates.
The total investment necessary to begin operation of a
Co-Branded Store Model ranges from $140,000 to $339,100, which includes
$25,000 to $31,500 that must be paid to the franchisor or its
affiliates.
The total investment necessary to begin operation of a
Conversion Store Model ranges from $112,500 to $351,600, which includes
$17,500 and $24,000 that must be paid to the franchisor or its
affiliates.