Shefield Express vs Ellianos Coffee Company Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Shefield Express vs Ellianos Coffee Company including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Shefield Express Franchise
Ellianos Coffee Company Franchise
Investment $150,000 - $200,000$340,000 - $575,000
Franchise Fee $25,000$25,000
Royalty Fee 5-8%5%
Advertising Fee --
Year Founded 19962002
Year Franchised 19962003
Term Of Agreement 5 years5 years
Term Of Agreement 5 years5 years
Renewal Fee $5K-


Business Experience Requirements
 
Shefield Express Franchise
Ellianos Coffee Company Franchise
Experience --

Financing Options
 
Shefield Express Franchise
Ellianos Coffee Company Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/NoNo/Yes
Start-up Costs No/NoNo/Yes
Equipment No/NoNo/Yes
Inventory No/NoNo/Yes
Receivables No/NoNo/Yes
Payroll No/NoNo/Yes

Training & Support
 
Shefield Express Franchise
Ellianos Coffee Company Franchise
Training --
Support Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives

You are provided with an Ellianos Operations Manual which has the tools you need to help run your store�"at your fingertips. On-going Support and Evaluations- We schedule periodic evaluations at your store to see if there are any areas in which we can help you improve operations. Financial and Operations Advice- You will have access to our Ellianos Corporate business professionals if you have any financial or operations questions. We continuously invest in finding new ways to save our franchisees money through more efficient operations.
Marketing Co-op advertising, Ad slicks, National media

Logo and Branding Materials- Eliminates the need for the franchise owner to invest in essential but costly logos and corporate identity. Marketing Advice- Don’t know what to promote or how to attract customers? Our Marketing Director will be glad to help you put together your own marketing plan. Brand Identity- As the franchise grows, our brand awareness adds an enormous intangible asset to your store.
Operations

Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

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Expansion Plans
 
Shefield Express Franchise
Ellianos Coffee Company Franchise
US Expansion -Yes
Canada Expansion NoNo
International Expansion YesNo

Company Overviews

About Shefield Express

After finding success with their Shefield & Sons and The Gourmet Cup concepts, founders Dieters and Wolfgang Lehmann decided to merge the two. In 1996 the doors to the first Shefield Gourmet location opened.

Each Shefield Gourmet store sells coffee, tea, cigars, cigarettes and other tobacco products.

About Ellianos Coffee Company

The Ellianos story began when experienced entrepreneurs and coffee-lovers, Scott and Pam Stewart, returned to their home in Lake City, Florida from a visit to the Pacific Northwest. While there, the Stewarts took notice of the booming drive-thru specialty coffee shop industry. Having a love for coffee and always looking to seize the right opportunity, the Stewarts began planning for Lake City’s first double-sided drive-thru specialty coffee shop. Driven by a mission to serve the highest quality specialty coffee beverages in a way that would meet the demands of busy Americans, family-owned Ellianos Coffee Company was founded in 2002.

People took to the concept almost immediately and the Stewarts decided to franchise the Ellianos concept and brand. Being a franchisee himself in the pizza industry, Mr. Stewart knew what it would take to start a franchise, and determined that his company would value franchisees as though they were part of the family. Today, the Ellianos franchise is readily available in about 35 of the states.

With a lot of hard work, attention to detail, and help from others, Ellianos Coffee Company has become a dominant brand in the Southeast United States. Even in the early stages, Ellianos achieved brand awareness in its market and thousands of loyal customers. We stand today by the same motto we did back then: to serve ITALIAN QUALITY AT AMERICA’S PACE®.

 
Do you want to own your own business in one of the most exciting and fast paced industries in the United States? Ellianos Coffee Company and the specialty coffee industry are growing. We now have exciting specialty coffee franchise opportunities in the Southeastern United States, with primary growth targeted in Florida, Georgia, Alabama, Mississippi, South Carolina & North Carolina.