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Below is an in-depth analysis and side-by-side comparison of Shefield Express vs Coffee Republic including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $150,000 - $200,000 | $300,000 |
Franchise Fee | $25,000 | $42,000 |
Royalty Fee | 5-8% | - |
Advertising Fee | - | - |
Year Founded | 1996 | 1995 |
Year Franchised | 1996 | 1995 |
Term Of Agreement | 5 years | - |
Term Of Agreement | 5 years | - |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, National media | - |
Operations |
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | No |
International Expansion | Yes | - |
After finding success with their Shefield & Sons and The Gourmet Cup concepts, founders Dieters and Wolfgang Lehmann decided to merge the two. In 1996 the doors to the first Shefield Gourmet location opened.
Each Shefield Gourmet store sells coffee, tea, cigars, cigarettes and other tobacco products.
Coffee Republic partners with a number of property experts to support you in sourcing the ideal location for your bar. The Operations and Area Management teams will assist with everything, ensuring a smooth transition from initial enquiry right through to launching the new Coffee Republic bar. A comprehensive training course is provided to every franchisee and their staff, focusing on key areas such as: