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Below is an in-depth analysis and side-by-side comparison of Shefield Express vs bb's Coffee and Muffins including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $150,000 - $200,000 | $145,000 - $280,000 |
Franchise Fee | $25,000 | $26,000 |
Royalty Fee | 5-8% | 7% |
Advertising Fee | - | - |
Year Founded | 1996 | 1986 |
Year Franchised | 1996 | 1986 |
Term Of Agreement | 5 years | - |
Term Of Agreement | 5 years | - |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, National media | - |
Operations |
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
After finding success with their Shefield & Sons and The Gourmet Cup concepts, founders Dieters and Wolfgang Lehmann decided to merge the two. In 1996 the doors to the first Shefield Gourmet location opened.
Each Shefield Gourmet store sells coffee, tea, cigars, cigarettes and other tobacco products.
bb’s (short for bakers & baristas) began in Australia in 1985. The first bb’s opened in the Australia Fair shopping centre in Southport, Queensland, on the Gold Coast.
When muffins began to outsell every other item at bb’s we realised we’d found our calling. And we followed it.
But what’s an oven-fresh muffin without delicious, barista-made coffee? Our baked treats just love good company (a little bit like ourselves really).
Before long we were known as bb’s coffee & muffins, and we came to the UK in 1997. After much muffin-testing and coffee-drinking, we have over 50 cafés in the UK and Ireland, and we’re still as excited as on day one.