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Updated RecentlyShefield Express vs P.J.'s Coffee Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Shefield Express vs P.J.'s Coffee including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $150,000 - $200,000 | $173,275 - $582,000 |
| Franchise Fee | $25,000 | $25,000 - $35,000 |
| Royalty Fee | 5-8% | 5% |
| Advertising Fee | - | 2% |
| Year Founded | 1996 | 1978 |
| Year Franchised | 1996 | 1989 |
| Term Of Agreement | 5 years | 10 years +10 +10 |
| Term Of Agreement | 5 years | 10 years +10 +10 |
| Renewal Fee | $5K | - |
Business Experience Requirements |
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| Experience | - | A minimum of $75,000 in liquid capital (available cash) and at least $300,000 in net worth. In addition, you must be able to dedicate the necessary time to evaluate the franchise system with an executive in order to make a decision within four to eight weeks. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | On-The-Job Training: 113 hours Classroom Training: 23 hours |
| Support | Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op advertising, Ad slicks, National media | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | The general operating hours of a PJ's Coffee are from 6 a.m. to 9 p.m. The average PJ's Coffee staff consists of 12 - 16 part-time employees total, with a minimum of two or three per shift. |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Shefield Express
After finding success with their Shefield & Sons and The Gourmet Cup concepts, founders Dieters and Wolfgang Lehmann decided to merge the two. In 1996 the doors to the first Shefield Gourmet location opened.
Each Shefield Gourmet store sells coffee, tea, cigars, cigarettes and other tobacco products.
About P.J.'s Coffee
Founded in New Orleans, PJ's has been brewing it's distinguished brand of signature roasts for over 25 years. Our beans are hand-selected, hand-roasted and brewed to perfection. PJ's also offers breakfast selections and a variety of gourmet pastries and desserts.
The franchise fee is $30,000 for a single unit, $65,000 for three units and $100,000 for five units.
The franchise fee provides you with a license to operate a PJ’s, our assistance to help you open a location, access to our recipes, products, technology, training systems, operational structure, marketing programs, and more.
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