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Below is an in-depth analysis and side-by-side comparison of Shefield Express vs Juice Heaven including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $150,000 - $200,000 | $88,500 - $187,500 |
Franchise Fee | $25,000 | $20,000 |
Royalty Fee | 5-8% | 5% |
Advertising Fee | - | 2% + 2% locally |
Year Founded | 1996 | - |
Year Franchised | 1996 | - |
Term Of Agreement | 5 years | - |
Term Of Agreement | 5 years | - |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, National media | Our in-store high quality graphics displays are designed to promote new products and seasonal campaigns. |
Operations |
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
After finding success with their Shefield & Sons and The Gourmet Cup concepts, founders Dieters and Wolfgang Lehmann decided to merge the two. In 1996 the doors to the first Shefield Gourmet location opened.
Each Shefield Gourmet store sells coffee, tea, cigars, cigarettes and other tobacco products.
The juice bar industry is one of the fastest growing retail industries in the nation because the number of people leading more healthy lives is increasing. More people are making smoothies part of their daily nutrition as opposed to a drive through high fat, empty calorie fast food. Fueled by public awareness, smoothies offer a fast low fat meal alternative in a cup perfect for today's high pace lifestyle.