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Below is an in-depth analysis and side-by-side comparison of Shefield Express vs Dazbog Coffee including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $150,000 - $200,000 | $187,300 - $376,800 |
Franchise Fee | $25,000 | $35,000 |
Royalty Fee | 5-8% | 6% |
Advertising Fee | - | - |
Year Founded | 1996 | 1996 |
Year Franchised | 1996 | 2006 |
Term Of Agreement | 5 years | - |
Term Of Agreement | 5 years | - |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, National media | - |
Operations |
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
After finding success with their Shefield & Sons and The Gourmet Cup concepts, founders Dieters and Wolfgang Lehmann decided to merge the two. In 1996 the doors to the first Shefield Gourmet location opened.
Each Shefield Gourmet store sells coffee, tea, cigars, cigarettes and other tobacco products.
We at Dazbog Coffee understand that finding the right franchise opportunity can be difficult, so we’ve developed a simple process to help make your exploration a little easier. We will outline the franchisee selection process and give you information about our company and the unique franchise opportunity we can offer you. This process allows both you and Dazbog Coffee company to explore our potential relationship and determine if there is a good fit. Making people happy through the rich taste of coffee is at the heart of owning a Dazbog Coffee Store. Through the caliber of our people and the richness of our coffee, we're building a first-rate brand with a franchise community that's second to none.