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Below is an in-depth analysis and side-by-side comparison of Shefield Express vs Forbidden Flavours including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $150,000 - $200,000 | $150,000 - $250,000 |
Franchise Fee | $25,000 | $25,000 - $30,000 |
Royalty Fee | 5-8% | 6% |
Advertising Fee | - | - |
Year Founded | 1996 | 1998 |
Year Franchised | 1996 | 2001 |
Term Of Agreement | 5 years | - |
Term Of Agreement | 5 years | - |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, National media | - |
Operations |
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | Yes |
International Expansion | Yes | - |
After finding success with their Shefield & Sons and The Gourmet Cup concepts, founders Dieters and Wolfgang Lehmann decided to merge the two. In 1996 the doors to the first Shefield Gourmet location opened.
Each Shefield Gourmet store sells coffee, tea, cigars, cigarettes and other tobacco products.
Being established since 1998 offers the experience and knowledge needed in the fresh roasted coffee industry. You can come to expect many benefits of being a Franchisee with our knowledgeable and dedicated Management Team. The Forbidden Flavours program offers a formula for success: � A proven history of successful Franchises � Fresh top quality products � Assistance with site selection and lease negotiation � 2 weeks of training by our Unit Opening Team � On going Field and Operational Support � Toll Free telephone assistance � Assistance with obtaining bank financing through provided business plans, inventory lists etc.