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Updated RecentlyShefield Express vs New World Coffee Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Shefield Express vs New World Coffee including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $150,000 - $200,000 | $150,000 - $350,000 |
| Franchise Fee | $25,000 | $20,000 |
| Royalty Fee | 5-8% | 5% |
| Advertising Fee | - | 2.5%-4% |
| Year Founded | 1996 | 1987 |
| Year Franchised | 1996 | 1990 |
| Term Of Agreement | 5 years | 10 years +10 |
| Term Of Agreement | 5 years | 10 years +10 |
| Renewal Fee | $5K | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Field Operation Evaluation Field Training Initial Store Opening Franchisee Newsletter Regional or National Meetings |
| Marketing | Co-op advertising, Ad slicks, National media | - |
| Operations |
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | Average Number of Employees: 3 Full-time, 5 Part-time Passive Ownership: Allowed |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | Yes |
Company Overviews
About Shefield Express
After finding success with their Shefield & Sons and The Gourmet Cup concepts, founders Dieters and Wolfgang Lehmann decided to merge the two. In 1996 the doors to the first Shefield Gourmet location opened.
Each Shefield Gourmet store sells coffee, tea, cigars, cigarettes and other tobacco products.
About New World Coffee
Full service bagel bakery - Manhattan Bagel. Upscale coffee bar/espresso - New World Coffee.