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Below is an in-depth analysis and side-by-side comparison of Shefield Express vs Blenz including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $150,000 - $200,000 | $250,000 - $550,000 |
Franchise Fee | $25,000 | $35,000 |
Royalty Fee | 5-8% | 8% |
Advertising Fee | - | 2% |
Year Founded | 1996 | - |
Year Franchised | 1996 | - |
Term Of Agreement | 5 years | 10 Years |
Term Of Agreement | 5 years | 10 Years |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | Through classroom, in-store experience and extensive instruction at the Blenz University for coffee and tea knowledge, you will be trained to manage all store procedures, products, inventory control, staffing, merchandising, promotions, management reports, customer expectations and local area marketing plans. |
Support | Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | The Blenz Operations support team is equipped to assist you on an ongoing basis and to keep your business well integrated into the ever changing business environment around you, helping you to reach your potential. The operations team will insist that all Blenz stores meet superior product quality and service standards. |
Marketing | Co-op advertising, Ad slicks, National media | There are numerous Blenz marketing initiatives that will contribute to your success. Loyalty and electronic gift card programs, all in-store promotion materials for new products, event and seasonal marketing campaigns, catering program, the Blenz Cares Coffee Program to meet private and corporate charitable initiatives and individual local area marketing plans for each franchise location. These are all elements of Blenz' effective marketing program you can use to help build your retail business. |
Operations |
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
After finding success with their Shefield & Sons and The Gourmet Cup concepts, founders Dieters and Wolfgang Lehmann decided to merge the two. In 1996 the doors to the first Shefield Gourmet location opened.
Each Shefield Gourmet store sells coffee, tea, cigars, cigarettes and other tobacco products.
Blenz never stops the search for inspired, passionate, and devoted
individuals who will find happiness and success in running their own
business in partnership with us.
Our stores are not just a retail
space for coffee; they're alive in their community, welcoming in the
neighbourhood and bringing people together. The Blenz franchise owner and
their team is the figurehead of this community listening, interacting
and crafting friendships.
Whether you're making your first leap
into the independent business world or looking for your next good
investment, Blenz truly is a perfect choice.