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Below is an in-depth analysis and side-by-side comparison of Shefield Express vs Esquires Coffee House including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $150,000 - $200,000 | $250,000 - $350,000 |
Franchise Fee | $25,000 | $25,000 |
Royalty Fee | 5-8% | 6% |
Advertising Fee | - | 4% |
Year Founded | 1996 | - |
Year Franchised | 1996 | - |
Term Of Agreement | 5 years | 5 years |
Term Of Agreement | 5 years | 5 years |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, National media | - |
Operations |
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | Yes |
After finding success with their Shefield & Sons and The Gourmet Cup concepts, founders Dieters and Wolfgang Lehmann decided to merge the two. In 1996 the doors to the first Shefield Gourmet location opened.
Each Shefield Gourmet store sells coffee, tea, cigars, cigarettes and other tobacco products.
We are proudly local cafes, part of every community that we sit within. Our teams walk the same streets you do, shop at the same shops, sit in the same parks, admire the same views. But we draw on our global best pour knowledge, to help us deliver the best cup of coffee in your neighbourhood.
Our approach is that each cafe is a unique reflection of the community it
sits in. We love being a part of your community and creating the perfect
mix of our natural, fair and delicious coffee, with local passion and
care.