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Below is an in-depth analysis and side-by-side comparison of Shefield Express vs All The Perks Coffee including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $150,000 - $200,000 | $50,000 - $250,000 |
Franchise Fee | $25,000 | N/A |
Royalty Fee | 5-8% | $175/month |
Advertising Fee | - | - |
Year Founded | 1996 | - |
Year Franchised | 1996 | - |
Term Of Agreement | 5 years | - |
Term Of Agreement | 5 years | - |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | 7 days of intense training. Each new licensee is required to attend a 2 day coffee knowledge program at our roasting facility in Cleveland, OH. You may bring up to 4 others to this 2-day training. The 2-day program covers roasting techniques and proprietary blends, equipment operation and maintenance, and other product knowledge. In the week prior to your opening our trainers will spend 5 days with you and your staff providing hands-on training on procedures that range from drink preparation to machine maintenance, and customer service to inventory control. |
Support | Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | ALL THE PERKS ESPRESSO CAF� has developed systems and operating procedures that are designed to guide you in the operation of your coffee business. Our on-going support will assist you to maintain a high standard of quality and uniformity important to grow and maintain your client base. You will also receive an ALL THE PERKS Operations Manual and CD." |
Marketing | Co-op advertising, Ad slicks, National media | - |
Operations |
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
After finding success with their Shefield & Sons and The Gourmet Cup concepts, founders Dieters and Wolfgang Lehmann decided to merge the two. In 1996 the doors to the first Shefield Gourmet location opened.
Each Shefield Gourmet store sells coffee, tea, cigars, cigarettes and other tobacco products.
THIS IS A BUSINESS OPPORTUNITY
THIS IS NOT A FRANCHISE
At All The Perks we're committed to supporting independent coffeehouses. We offer our strong branding concepts and still allow for a store's individual identity. Our combined experience of 70 + years has been providing comprehensive design assistance for 32 years to those opening a cafe or coffee shop. Our goal is to create the most functional and efficient floor plan for your new cafe saving you both time and money along the way. Our services provide all aspects of design & layout as well as sourcing and installation of all equipment, cabinetry & signage, menu planning, food service purveyors and barista training.
We offer:
* Standard Espresso Cafe
* Carts & Kiosks
* Double Drive Thrus
* Area Developer