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Updated RecentlyShefield Express vs Coffee World Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Shefield Express vs Coffee World including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $150,000 - $200,000 | $65,000 - $110,000 |
| Franchise Fee | $25,000 | $20,000 |
| Royalty Fee | 5-8% | 6% |
| Advertising Fee | - | 2%local +2%Nat'l |
| Year Founded | 1996 | - |
| Year Franchised | 1996 | - |
| Term Of Agreement | 5 years | - |
| Term Of Agreement | 5 years | - |
| Renewal Fee | $5K | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing | Co-op advertising, Ad slicks, National media | - |
| Operations |
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Shefield Express
After finding success with their Shefield & Sons and The Gourmet Cup concepts, founders Dieters and Wolfgang Lehmann decided to merge the two. In 1996 the doors to the first Shefield Gourmet location opened.
Each Shefield Gourmet store sells coffee, tea, cigars, cigarettes and other tobacco products.
About Coffee World
Launched in 1997, Coffee World is a premium specialty coffee house that offers a comprehensive range of hot, iced, and ice blended beverages. The brand is known for its premium quality products and its signature "Frappes" (ice blended coffees). Coffee World places a lot of emphasis on picking and roasting the finest Arabica beans to create rich brews prepared by its expert baristas. Instead of using pre-mixes, we favor the use of fresh ingredients to prepare our iced and ice blended coffees. Coffee World operates outlets ranging from small kiosks (25 sq/m) to large shops (160 sq/m). The look and feel of our outlets are designed with the customers comfort in mind and resemble luxurious and comfortable living rooms. We take great pride in our products which also include delectable cakes, sandwiches, and our famous waffles made fresh at the store every day.