Shefield Express vs Playday Cafe Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Shefield Express vs Playday Cafe including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Shefield Express Franchise
Playday Cafe Franchise
Investment $150,000 - $200,000$346,000 - $490,000
Franchise Fee $25,000$39,500
Royalty Fee 5-8%6%
Advertising Fee -1%
Year Founded 1996-
Year Franchised 1996-
Term Of Agreement 5 years10 years
Term Of Agreement 5 years10 years
Renewal Fee $5K-


Business Experience Requirements

 
Shefield Express Franchise
Playday Cafe Franchise
Experience - �Previous Franchise/Restaurant/Childcare management experience a plus; �Adequate Capitalization with a minimum liquidity of $100,000 plus the ability for financing; �Minimum net worth of $250,000; �Ability to develop at least one Playday Caf� location, preferably more; �Operator is an equity partner; �Operator resides in desired market; �A clear understanding of real estate development experience helpful; �Desire and dedication to provide children with a safe and cheerful location to play in; �A passion for and dedication to excellence in operations; �The ability to create & manage an organization that effectively recruits, trains, retains, and motivates people; �Understanding of local culture and strong ties to the community; �Skills to effectively create and manage an organization.

Financing Options

 
Shefield Express Franchise
Playday Cafe Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/No-/-
Equipment No/No-/-
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support

 
Shefield Express Franchise
Playday Cafe Franchise
Training --
Support Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives-
Marketing Co-op advertising, Ad slicks, National media-
Operations

Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

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Expansion Plans

 
Shefield Express Franchise
Playday Cafe Franchise
US Expansion --
Canada Expansion No-
International Expansion Yes-

Company Overviews

About Shefield Express

After finding success with their Shefield & Sons and The Gourmet Cup concepts, founders Dieters and Wolfgang Lehmann decided to merge the two. In 1996 the doors to the first Shefield Gourmet location opened.

Each Shefield Gourmet store sells coffee, tea, cigars, cigarettes and other tobacco products.

About Playday Cafe

Playday cafe is a multi service indoor child play center and cafe open 7 days a week. This play center features an open indoor playground designed for children aged 10 and under with a separate play areas for infants and toddlers. The center offers large rooms for birthday parties and other private celebrations complete with catering and gift registry from a wide selection of toys and gift items located in the Toy Boutique Shop located within the center. The cafe features healthy meals and snacks as well as specialty coffees and drinks. The cafe lounge provides a comfortable place for the adults to relax while being able to view their children playing in the open indoor play area through glass windows.