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Below is an in-depth analysis and side-by-side comparison of Shefield Express vs Moka House Coffee including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $150,000 - $200,000 | $250,000 - $350,000 |
Franchise Fee | $25,000 | $25,000 |
Royalty Fee | 5-8% | - |
Advertising Fee | - | - |
Year Founded | 1996 | - |
Year Franchised | 1996 | - |
Term Of Agreement | 5 years | - |
Term Of Agreement | 5 years | - |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | The Franchisee/Owner will be required to successfully complete the training program for a minimum of two weeks. Training will take place at designated locations including training at the Franchisee/Owner's location. Additionally, the Franchisee/Owner will be provided with an Operations Manual. |
Support | Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, National media | - |
Operations |
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | Yes |
International Expansion | Yes | - |
After finding success with their Shefield & Sons and The Gourmet Cup concepts, founders Dieters and Wolfgang Lehmann decided to merge the two. In 1996 the doors to the first Shefield Gourmet location opened.
Each Shefield Gourmet store sells coffee, tea, cigars, cigarettes and other tobacco products.
Moka House Coffee is a privately owned Western Canadian specialty coffee franchise system. "Franchisees" are hands-on owner/operators that are both personally and financially committed to their business. As a franchisee, you enjoy the many benefits of the Moka House System. Together we strive for maximized store performance and a superior customer service. What are the benefits of a Franchise?Moka House Coffee demonstrates that because our people, brands and partners are working together, we can exceed our Customers' expectations. The Moka House Coffee franchise system helps broaden and grow our brand name. Volume buying may allow discounted pricing from our suppliers, helping to drive profitable growth across all channels while optimizing efficiency and cost effectiveness. Our operational procedures are tried and true. Detailed operation manuals, excellent training and ongoing support add even more value to our franchise system.