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Below is an in-depth analysis and side-by-side comparison of Shefield Express vs Jazen Tea including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $150,000 - $200,000 | $186,600 - $339,730 |
Franchise Fee | $25,000 | $15,000 |
Royalty Fee | 5-8% | 4% |
Advertising Fee | - | 2% |
Year Founded | 1996 | 2012 |
Year Franchised | 1996 | 2013 |
Term Of Agreement | 5 years | - |
Term Of Agreement | 5 years | - |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/Yes |
Equipment | No/No | -/Yes |
Inventory | No/No | -/Yes |
Receivables | No/No | -/Yes |
Payroll | No/No | -/Yes |
Training & Support |
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Training | - | On-The-Job Training: 50 hours Classroom Training: 40 hours |
Support | Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
Marketing | Co-op advertising, Ad slicks, National media | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | Yes | Yes |
After finding success with their Shefield & Sons and The Gourmet Cup concepts, founders Dieters and Wolfgang Lehmann decided to merge the two. In 1996 the doors to the first Shefield Gourmet location opened.
Each Shefield Gourmet store sells coffee, tea, cigars, cigarettes and other tobacco products.
Jazen Tea was founded in San Jose, California in 2012. Now Jazen Tea operates 18 locations internationally. The company was founded on the simple principal that real fruits and fresh ingredients are the foundation for the best tasting fruit teas, never a powder mix. Our simple yet sound business model has helped us thrive in the expanding fruit and boba tea industry.