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Updated RecentlyShefield Express vs Aroma Joe's Coffee Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Shefield Express vs Aroma Joe's Coffee including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $150,000 - $200,000 | $25,500 - $602,000 |
| Franchise Fee | $25,000 | $15,000 |
| Royalty Fee | 5-8% | 8% |
| Advertising Fee | - | 4.5% |
| Year Founded | 1996 | 2000 |
| Year Franchised | 1996 | 2013 |
| Term Of Agreement | 5 years | - |
| Term Of Agreement | 5 years | - |
| Renewal Fee | $5K | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/Yes |
| Start-up Costs | No/No | -/Yes |
| Equipment | No/No | -/Yes |
| Inventory | No/No | -/Yes |
| Receivables | No/No | -/Yes |
| Payroll | No/No | -/Yes |
Training & Support |
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| Training | - | On-The-Job Training: 45 hours Classroom Training: 30 hours |
| Support | Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op advertising, Ad slicks, National media | Co-op Advertising National Media Regional Advertising Social media Website development Loyalty program/app |
| Operations |
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Shefield Express
After finding success with their Shefield & Sons and The Gourmet Cup concepts, founders Dieters and Wolfgang Lehmann decided to merge the two. In 1996 the doors to the first Shefield Gourmet location opened.
Each Shefield Gourmet store sells coffee, tea, cigars, cigarettes and other tobacco products.
About Aroma Joe's Coffee
Aroma Joe’s Coffee is now offering franchises in the states of Maine, New Hampshire, Florida, Massachusetts, Pennsylvania and Vermont. Surrounding areas and additional states will be added in the future. We appreciate your interest in the growth of our brand and look forward to seeing you at one of our sales seminars.