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Below is an in-depth analysis and side-by-side comparison of Shefield Express vs Clean Juice including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $150,000 - $200,000 | $269,000 - $512,500 |
Franchise Fee | $25,000 | $42,500 |
Royalty Fee | 5-8% | 6% |
Advertising Fee | - | to 3% |
Year Founded | 1996 | 2015 |
Year Franchised | 1996 | 2016 |
Term Of Agreement | 5 years | - |
Term Of Agreement | 5 years | - |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/Yes |
Start-up Costs | No/No | -/Yes |
Equipment | No/No | -/Yes |
Inventory | No/No | -/Yes |
Receivables | No/No | -/Yes |
Payroll | No/No | -/Yes |
Training & Support |
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Training | - | On-The-Job Training: 88 hours Classroom Training: 50 hours |
Support | Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op advertising, Ad slicks, National media | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | Number of Employees Required to Run: 20 |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | Yes | Yes |
After finding success with their Shefield & Sons and The Gourmet Cup concepts, founders Dieters and Wolfgang Lehmann decided to merge the two. In 1996 the doors to the first Shefield Gourmet location opened.
Each Shefield Gourmet store sells coffee, tea, cigars, cigarettes and other tobacco products.
We all know why organic matters from a health standpoint, but what does this mean for you as a business owner?
According to the Organic Trade Association, organic is the fastest growing sector of the U.S. food industry. Organic food sales increase by double digits annually, far outstripping the growth rate for the overall food market. The U.S. Families’ Organic Attitudes and Beliefs Survey 2016, conducted by OTA, reveals that America’s 75 million Millennials are now devouring organic, and they’re making sure their families are too. Parents in the 18- to 34-year-old age range are now the biggest group of organic buyers in America.
And with $43.3 billion in total organic product sales, the industry saw its largest dollar gain ever, according to the U.S. Organic Industry Survey 2016. This adds $4.2 billion in sales in 2015, up from the $3.9 billion recorded in 2014. For the fourth year running, the industry saw growth in the double digits at 10.8%. To-date, the industry has shown steady gains since the recession of 2009, with a growth rate well beyond that of the overall food market at 3.3% in 2015.
From the day we launched our first Clean Juice location in June 2015, we have been committed to bringing the organic and healthy lifestyle we are so passionate about to the world. What better way to do that than to partner with people who share this same vision?