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Updated RecentlyShefield Express vs Cafe 2U Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Shefield Express vs Cafe 2U including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $150,000 - $200,000 | $109,146 - $154,621 |
| Franchise Fee | $25,000 | $25,000 |
| Royalty Fee | 5-8% | $175/wk |
| Advertising Fee | - | - |
| Year Founded | 1996 | 2000 |
| Year Franchised | 1996 | 2005 |
| Term Of Agreement | 5 years | - |
| Term Of Agreement | 5 years | - |
| Renewal Fee | $5K | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | On-The-Job Training: 1 week Classroom Training: 1 week Additional Training: At Grand Opening |
| Support | Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations |
| Marketing | Co-op advertising, Ad slicks, National media | Ad Templates |
| Operations |
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | Yes |
Company Overviews
About Shefield Express
After finding success with their Shefield & Sons and The Gourmet Cup concepts, founders Dieters and Wolfgang Lehmann decided to merge the two. In 1996 the doors to the first Shefield Gourmet location opened.
Each Shefield Gourmet store sells coffee, tea, cigars, cigarettes and other tobacco products.
About Cafe 2U
Cafe2U is an Australian-born company which expanded into the United States in 2012.
Cafe2U is a coffee house on wheels, delivering gourmet espresso drinks to workplaces where workers can't easily slip away for a gourmet coffee break.
Cafe2U
is proud to have been the pioneer of the mobile coffee industry in
Australia and around the world, launching its first cafe vehicle in
Sydney in 2000.
The
success experienced by our franchise partners by using our proven
systems and processes have allowed Cafe2U to become the largest Mobile
Coffee Franchise System in world with more than 245 franchises now
operating is Australia, New Zealand, the UK, Ireland, South Africa, and
the USA.