Golden Chick vs Rex's Chicken Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Golden Chick vs Rex's Chicken including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Golden Chick Franchise
Rex's Chicken Franchise
Investment $440,950 - $1,348,500$196,000 - $593,000
Franchise Fee $30,000$25,000
Royalty Fee 4%6%
Advertising Fee 1%-
Year Founded 19671951
Year Franchised 19721976
Term Of Agreement 20 years20 years
Term Of Agreement 20 years20 years
Renewal Fee $10K-


Business Experience Requirements
 
Golden Chick Franchise
Rex's Chicken Franchise
Experience
  • General business experience
  • Marketing skills
    		• Rex actively searches for candidates with a strong background in business management.

    Financing Options
     
    Golden Chick Franchise
    Rex's Chicken Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/No-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Golden Chick Franchise
    Rex's Chicken Franchise
    Training On-The-Job Training: 140 hours Classroom Training: 40 hours -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software -
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media Email marketing Loyalty program/app Beautiful Brands will have available for the franchisees a complete Grand Opening and on going Local Store Marketing program.
    Operations 28% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 12 - 15

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    		At least one owner or a designated manager must be involved on a full-time basis and must be responsible for the day-to-day operations and management.

    Expansion Plans
     
    Golden Chick Franchise
    Rex's Chicken Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Golden Chick

    Howard Walker opened the first Golden Fried Chicken location in San Marcos, Texas, in 1967. The restaurants, which served fried chicken, chicken tenders, mashed potatoes, biscuits and other favorites, quickly spread through Texas and Oklahoma. In 1996, the name was changed from Golden Fried Chicken to Golden Chick. The conversion included an image update and the addition of new menu items, such as Golden Roasted Chicken and a variety of new side items to go along with all the existing menu item favorites. Free-standing and co-branded units offer dine-in, takeout, drive-thru, catering and optional delivery service.

    The Original & Still the Best.
    Veteran Incentives  33.33% off franchise fee


    "Entrepreneur
    #334 in Franchise 500 for 2020.
    #302 in Franchise 500 for 2021.


    About Rex's Chicken

    Bite-size chicken. King-size opportunity. As a Rex Chicken franchisee, you get a proven menu built around a unique and popular product. In addition, you get a rich, experience-based restaurant concept that’s entertaining, memorable and marketable to a worldwide audience. As a Rex franchisee you will receive support in these specific areas: * Facility planning on site location and architectural design * Specifications for fixtures, equipment, and leasehold improvements * Assistance in site selection and lease negotiation * Corporate training for Owner/Operator and Director of Operations/General Managers * Kitchen/ Back of the House Workflow design * Ongoing support from members of the Training and Operations Team * Ongoing updates for increasing profitability * Products with high industry demand * Efficiency in all systems * Favorable national contracts with suppliers of goods and services * Operating manuals, policies, procedures, and business management systems. Beautiful Brands is actively seeking qualified candidates to develop between 3-10 locations. We are not currently offering single unit franchise opportunities. However, we may grant a single unit for a non-traditional location or a small market that we determine cannot support additional Rex locations.