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Updated RecentlyContours Express vs Lady of America Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Contours Express vs Lady of America including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $35,000 - $50,000 | $187,000 - $452,000 |
| Franchise Fee | $12,500 | $12,500 |
| Royalty Fee | $395/mo. | - |
| Advertising Fee | - | - |
| Year Founded | 1998 | - |
| Year Franchised | 1998 | - |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet
# Protected Territory # 5 days of Training at Contours Express University # 3-Day Training at your gym # Adjustable Weight Stack Equipment # 16 Stations - 4 extra stations optional # Butt-n-Gut cd # Preferred Vendor Discounts # Unlimited Ongoing Training # Advertising and Marketing Advice # 24/7 Online Marketing Materials Library # Personal Gym Website # Prepared PowerPoint Marketing Presentations # Nutritional Counseling Program - C.O.R.E. # Site Selection Assistance | - |
| Marketing | Ad slicks | - |
| Operations |
50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | No |
| International Expansion | Yes | No |
Company Overviews
About Contours Express
After operating coed clubs, working as consultants and working in other areas of the fitness industry, Daren Carter, Mike Widener and Charlie Woodward joined forces to create a fitness center just for women. In 1998, the partners founded Contours Express, a women-only center catering to towns with populations too small to support a full-scale, coed gym.
Contours Express members follow a 29-minute cue tape that keeps them moving through aerobic stations and strength training machines. A fitness trainer (the franchisee or an employee) works with the members during their workouts, providing motivation and other services.
Clubs, which are usually located in strip centers, are about 1,200 square feet in size and can accommodate up to 20 members at a time.
About Lady of America
LOA Fitness for Women takes a comprehensive approach to the women's fitness and wellness industry. We combine the best of our proven brands along with the latest product and service offerings, while maintaining the Lady of America signature culture. LOA Fitness for Women clubs offer convenient and exciting group fitness classes, a unique aerobics floor, "pin-select" strength training equipment, personal training, cardio equipment, our world famous Circuit Training utilizing our specially designed equipment, nutritional advice and product sales through TrimWorks(r), child care, a changing room with lockers and showers and spa services.