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Below is an in-depth analysis and side-by-side comparison of Contours Express vs Bodyscapes Fitness including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $35,000 - $50,000 | $150,000 - $210,000 |
Franchise Fee | $12,500 | N/A |
Royalty Fee | $395/mo. | - |
Advertising Fee | - | - |
Year Founded | 1998 | 2006 |
Year Franchised | 1998 | 2006 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/Yes | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet
# Protected Territory # 5 days of Training at Contours Express University # 3-Day Training at your gym # Adjustable Weight Stack Equipment # 16 Stations - 4 extra stations optional # Butt-n-Gut cd # Preferred Vendor Discounts # Unlimited Ongoing Training # Advertising and Marketing Advice # 24/7 Online Marketing Materials Library # Personal Gym Website # Prepared PowerPoint Marketing Presentations # Nutritional Counseling Program - C.O.R.E. # Site Selection Assistance | - |
Marketing | Ad slicks | - |
Operations |
50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
After operating coed clubs, working as consultants and working in other areas of the fitness industry, Daren Carter, Mike Widener and Charlie Woodward joined forces to create a fitness center just for women. In 1998, the partners founded Contours Express, a women-only center catering to towns with populations too small to support a full-scale, coed gym.
Contours Express members follow a 29-minute cue tape that keeps them moving through aerobic stations and strength training machines. A fitness trainer (the franchisee or an employee) works with the members during their workouts, providing motivation and other services.
Clubs, which are usually located in strip centers, are about 1,200 square feet in size and can accommodate up to 20 members at a time.
BodyScapes Fitness Centers were designed with you in mind: "started by fitness professionals who wanted to help people achieve their dream,” both in fitness and in business.
As the owner of a BodyScapes Fitness Centers franchise, your focus is on building a loyal membership base. Over 80% of our members are active; nearly double the industry average! And the benefit of satisfied, loyal members who have their expectations exceeded. A membership base that wants to share their BodyScapes Fitness Centers experience with other, consistently bringing in new members, allowing you the ability to put all of your efforts and focus on providing the finest fitness center experience in your market area.
Your fitness center business will be a premier, upscale facility offering highly qualified advice and experience to your members. The quality of your business is what distinguishes a BodyScapes Fitness Centers franchise from the competition. High-end equipment, professional service, and superior standards and facilities attract and maintain a loyal, affluent customer base.