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Updated RecentlyContours Express vs Platoon Fitness Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Contours Express vs Platoon Fitness including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $35,000 - $50,000 | $29,300 - $40,100 |
| Franchise Fee | $12,500 | $20,000 |
| Royalty Fee | $395/mo. | 6% |
| Advertising Fee | - | - |
| Year Founded | 1998 | 1999 |
| Year Franchised | 1998 | 2006 |
| Term Of Agreement | 10 years | 5 years |
| Term Of Agreement | 10 years | 5 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/No |
| Start-up Costs | No/No | No/No |
| Equipment | No/Yes | No/No |
| Inventory | No/No | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | - | * Available at headquarters: 2 weeks * At franchisee's location: 2 months * Additional training 5 times a year at franchisee's location |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet
# Protected Territory # 5 days of Training at Contours Express University # 3-Day Training at your gym # Adjustable Weight Stack Equipment # 16 Stations - 4 extra stations optional # Butt-n-Gut cd # Preferred Vendor Discounts # Unlimited Ongoing Training # Advertising and Marketing Advice # 24/7 Online Marketing Materials Library # Personal Gym Website # Prepared PowerPoint Marketing Presentations # Nutritional Counseling Program - C.O.R.E. # Site Selection Assistance | - |
| Marketing | Ad slicks | - |
| Operations |
50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators) | * Franchise can be run from home * Number of employees needed to run franchised unit: 2 * Absentee ownership of franchise is allowed. |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | Yes |
Company Overviews
About Contours Express
After operating coed clubs, working as consultants and working in other areas of the fitness industry, Daren Carter, Mike Widener and Charlie Woodward joined forces to create a fitness center just for women. In 1998, the partners founded Contours Express, a women-only center catering to towns with populations too small to support a full-scale, coed gym.
Contours Express members follow a 29-minute cue tape that keeps them moving through aerobic stations and strength training machines. A fitness trainer (the franchisee or an employee) works with the members during their workouts, providing motivation and other services.
Clubs, which are usually located in strip centers, are about 1,200 square feet in size and can accommodate up to 20 members at a time.
About Platoon Fitness
Can you devote the same focus to our franchise as our workout teams do to their fitness? If so, that's the kind of franchisee we're looking for! Platoon Fitness
That's right just like one of our workout teams, we expect our franchise team to be on board with the program 100%. There's simply no point in becoming a part of the team if you are not prepared to put in the effort and keep a sharp focus on the key factors needed to reach our franchise goals. The reason for our company's phenomenal success is no accident. Years of planning, testing, adjusting and refining have taught us many of the pitfalls of business ownership and allowed us to continually improve and learn through experience. A Platoon Fitness franchisee needs a clear mind to focus on the most important task at hand: running a successful business.