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Below is an in-depth analysis and side-by-side comparison of Contours Express vs Get In Shape For Women including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $35,000 - $50,000 | $51,341 - $200,594 |
Franchise Fee | $12,500 | $29,000 |
Royalty Fee | $395/mo. | 6% |
Advertising Fee | - | - |
Year Founded | 1998 | 2006 |
Year Franchised | 1998 | 2006 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | $4,000 off franchise fee |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/Yes | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet
# Protected Territory # 5 days of Training at Contours Express University # 3-Day Training at your gym # Adjustable Weight Stack Equipment # 16 Stations - 4 extra stations optional # Butt-n-Gut cd # Preferred Vendor Discounts # Unlimited Ongoing Training # Advertising and Marketing Advice # 24/7 Online Marketing Materials Library # Personal Gym Website # Prepared PowerPoint Marketing Presentations # Nutritional Counseling Program - C.O.R.E. # Site Selection Assistance | - |
Marketing | Ad slicks | - |
Operations |
50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
After operating coed clubs, working as consultants and working in other areas of the fitness industry, Daren Carter, Mike Widener and Charlie Woodward joined forces to create a fitness center just for women. In 1998, the partners founded Contours Express, a women-only center catering to towns with populations too small to support a full-scale, coed gym.
Contours Express members follow a 29-minute cue tape that keeps them moving through aerobic stations and strength training machines. A fitness trainer (the franchisee or an employee) works with the members during their workouts, providing motivation and other services.
Clubs, which are usually located in strip centers, are about 1,200 square feet in size and can accommodate up to 20 members at a time.
Get In Shape For Women, a small group personal training program with 35 locations across the U.S. was founded with the purpose of empowering women through body transformation. At Get In Shape For Women there are no intimidating crowds or waiting for equipment. All GISFW workouts are delivered by appointment in a private upscale boutique fitness studio. A highly skilled personal trainer works with up to 4 women at a time, for 30 or 60 minute sessions, delivering our unique 4 component system that is scientifically proven to work: Weight Training, Cardio, Nutrition, and Accountability. Join us on this meaningful journey, where your clients become family, and every pound lost is a life impacted. Discover the First Complete Training Program For Women.
Results Start When You Do ®
Get In Shape For Women will prove to be the best fitness franchise model in the industry. The small 800-1200 square foot print keeps fixed costs down. The personalized small group training at $19-$29 per session delivers tremendous value, has a much greater market share than personal training alone, and generates more revenue per hour than personal training. I have developed this model so it can be run with the owner and one employee. You heard right, one employee working 40-50 hours per week. The owners don't train at all, they manage and grow their business. Rent and Payroll are the two largest expenses in private training studios. When you can control both of them you will have a business model that financially works.