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Below is an in-depth analysis and side-by-side comparison of Contours Express vs MD Diet Weight Loss & Nutrition including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $35,000 - $50,000 | $100,000 |
Franchise Fee | $12,500 | N/A |
Royalty Fee | $395/mo. | - |
Advertising Fee | - | - |
Year Founded | 1998 | - |
Year Franchised | 1998 | - |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/Yes | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet
# Protected Territory # 5 days of Training at Contours Express University # 3-Day Training at your gym # Adjustable Weight Stack Equipment # 16 Stations - 4 extra stations optional # Butt-n-Gut cd # Preferred Vendor Discounts # Unlimited Ongoing Training # Advertising and Marketing Advice # 24/7 Online Marketing Materials Library # Personal Gym Website # Prepared PowerPoint Marketing Presentations # Nutritional Counseling Program - C.O.R.E. # Site Selection Assistance | - |
Marketing | Ad slicks | - |
Operations |
50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
After operating coed clubs, working as consultants and working in other areas of the fitness industry, Daren Carter, Mike Widener and Charlie Woodward joined forces to create a fitness center just for women. In 1998, the partners founded Contours Express, a women-only center catering to towns with populations too small to support a full-scale, coed gym.
Contours Express members follow a 29-minute cue tape that keeps them moving through aerobic stations and strength training machines. A fitness trainer (the franchisee or an employee) works with the members during their workouts, providing motivation and other services.
Clubs, which are usually located in strip centers, are about 1,200 square feet in size and can accommodate up to 20 members at a time.
MD Diet Weight Loss and Nutrition Centers are committed to providing our patients with the best quality information, services, and nutritional products. Our commitment to science and research has helped us establish a variety of weight loss methods, ensuring that we can find the optimal method to suit a patients specific needs. Currently there are several MD Diet Weight Loss and Nutrition Centers operating in two states and we are now planning an aggressive expansion of our operations through the western United States. It has been estimated that about 45 million Americans diet each year and this sector spends up to $2 billion per year on wight-loss programs. According to the Center for Disease Control America has experienced a dramatic increase in overweight individuals in the past 20 years, and that in 2008, only one state had a prevalence of obesity less than 20%. The results is that the diet and nutrition industry has seen a tremendous amount of growth and, as an MD Diet Weight Loss and Nutrition Franchisee, you'll receive the training, support, and tools needed to succeed in the weight loss and nutrition market.