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Below is an in-depth analysis and side-by-side comparison of Contours Express vs Profile by Sanford including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $35,000 - $50,000 | $388,500 - $634,500 |
Franchise Fee | $12,500 | $49,500 |
Royalty Fee | $395/mo. | 5% |
Advertising Fee | - | 2% |
Year Founded | 1998 | 2012 |
Year Franchised | 1998 | 2014 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/Yes |
Start-up Costs | No/No | -/Yes |
Equipment | No/Yes | -/Yes |
Inventory | No/No | -/Yes |
Receivables | No/No | -/Yes |
Payroll | No/No | -/Yes |
Training & Support |
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Training | - | On-The-Job Training: 228 hours Classroom Training: 32 hours Additional Training: 15 hours annually |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet
# Protected Territory # 5 days of Training at Contours Express University # 3-Day Training at your gym # Adjustable Weight Stack Equipment # 16 Stations - 4 extra stations optional # Butt-n-Gut cd # Preferred Vendor Discounts # Unlimited Ongoing Training # Advertising and Marketing Advice # 24/7 Online Marketing Materials Library # Personal Gym Website # Prepared PowerPoint Marketing Presentations # Nutritional Counseling Program - C.O.R.E. # Site Selection Assistance | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Ad slicks | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators) | Number of Employees Required to Run: 5 |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | Yes |
International Expansion | Yes | - |
After operating coed clubs, working as consultants and working in other areas of the fitness industry, Daren Carter, Mike Widener and Charlie Woodward joined forces to create a fitness center just for women. In 1998, the partners founded Contours Express, a women-only center catering to towns with populations too small to support a full-scale, coed gym.
Contours Express members follow a 29-minute cue tape that keeps them moving through aerobic stations and strength training machines. A fitness trainer (the franchisee or an employee) works with the members during their workouts, providing motivation and other services.
Clubs, which are usually located in strip centers, are about 1,200 square feet in size and can accommodate up to 20 members at a time.
Profile by Sanford is a comprehensive weight loss and weight management program designed by the physicians and experts at Sanford Health. The program utilizes a certified health coach and offers integrated technology and meal replacement products to provide members with a solution for nutrition, activity, and lifestyle changes.
Be part of the $20+ billion weight loss industry, helping nearly 70% of Americans who are overweight.
* Align with an evidence-based program designed by physicians and scientists with proven results
* Be backed by Sanford Health, the largest rural non-profit health system in the nation
*Join an organization that's focused on preventative medicine and bettering the lives of its members.
*Real estate site selection consultation.
*Ongoing operations and management support
*Staff training and certification program.
*Assistance and access to promotions and marketing campaigns.