Contours Express vs 1 on 1 Yoga Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Contours Express vs 1 on 1 Yoga including start-up costs and fees, business experience requirements, training & support and financing options.

Company Overviews

About Contours Express

After operating coed clubs, working as consultants and working in other areas of the fitness industry, Daren Carter, Mike Widener and Charlie Woodward joined forces to create a fitness center just for women. In 1998, the partners founded Contours Express, a women-only center catering to towns with populations too small to support a full-scale, coed gym.

Contours Express members follow a 29-minute cue tape that keeps them moving through aerobic stations and strength training machines. A fitness trainer (the franchisee or an employee) works with the members during their workouts, providing motivation and other services.

Clubs, which are usually located in strip centers, are about 1,200 square feet in size and can accommodate up to 20 members at a time.

About 1 on 1 Yoga

1 on 1 Yoga is a unique yet traditional innovated spin on the teaching of Yoga. 1 on 1 Yoga has returned to the traditional teaching methods by centering on a membership of Private and Semi-private Yoga lessons. Members can also attend classes with a maximum student / teacher ratio of 8 to 1. Goals are established and each member is monitored closely as to their progress and rewarded for their successes. It's this close personal relationship with positive reinforcement between student and teacher that makes 1 on 1 Yoga a success. Non-member class lessons are available for "come & go" students that buy class cards or Groupon Daily Deals for a predetermined number of classes. As ancient as Yoga is, there is nothing ancient about 1 on 1 Yoga's sales, marketing and business procedures. 1 on 1 Yoga employs a Relationship Selling program starting from the first phone inquiry, to a private lesson introductory course, to the annual membership and onward to the course renewal process. There is never any pressure selling. Properly handled, the financially secure customer experiencing the best will buy the best. Other membership programs exist for those who may be financially hampered. All aspects of private and class scheduling, student automatic payment collection and teacher payroll are handled via a proprietary student / business management software. All marketing and social media communications are centralized, co-opted and nonprofit. Incoming phone inquiries are handled from a central location for all franchised studios. Our Yoga Call Center sells, schedules and collects payment from the prospective student inquiry. 1 on 1 Yoga maintains a training facility in Miami Beach. All managers / franchisees and sales staff participate in a 70-hour, eight day sales and management training course covering the A to Z aspects of a successful private lesson centric Yoga studio. Location, location, location are the three most important elements of a successful business. 1 on 1 Yoga takes demographic studies very seriously. We have a formula of population density, per capita income and other factors that puts our franchisee in a location that services a population that can well afford the expense of a private lesson Yoga curriculum. We use professionals to assist in lease negotiations and contractor build-outs. Third party lease companies are available to finance flooring, furnishing, computer systems and signage to further reduce your initial investment.