Carvel vs Juice It Up! Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Carvel vs Juice It Up! including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Carvel Franchise
Juice It Up! Franchise
Investment $250,600 - $415,500$214,375 - $390,475
Franchise Fee $30,000$25,000
Royalty Fee $2.44/gal.6%
Advertising Fee $2.13/gallon2%
Year Founded 19341995
Year Franchised 19471998
Term Of Agreement 20 years10 years
Term Of Agreement 20 years10 years
Renewal Fee Then current fee-


Business Experience Requirements
 
Carvel Franchise
Juice It Up! Franchise
Experience
  • General business experience

  • General business experience
  • Marketing skills
    		•

    Financing Options
     
    Carvel Franchise
    Juice It Up! Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/Yes
    Start-up Costs No/YesNo/Yes
    Equipment No/YesNo/Yes
    Inventory No/YesNo/Yes
    Receivables No/NoNo/Yes
    Payroll No/NoNo/Yes

    Training & Support
     
    Carvel Franchise
    Juice It Up! Franchise
    Training -

    Comprehensive Franchise Training Program consisting of an Orientation, Initial Franchise Training (pre-store start up), and “On The Job” Training, including a complete set of training manuals. On-The-Job Training: 100 hours Classroom Training: 36 hours

    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperativesPurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform
    Marketing Co-op advertising, Ad slicks, Regional advertisingCo-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing Loyalty program/app
    Operations International franchisees required to buy multiple units/master licenses; 25% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 6

    Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)

    		 20% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 8 - 10

    Absentee ownership of franchise is NOT allowed. (90% of current franchisees are owner/operators)

    Expansion Plans
     
    Carvel Franchise
    Juice It Up! Franchise
    US Expansion YesYes
    Canada Expansion NoNo
    International Expansion YesYes

    Company Overviews

    About Carvel

    In 1934 Tom Carvel opened his first ice cream shop in Hartsdale, New York. Over the years, he developed formulas and equipment for creating and serving his ice cream. The company started franchising in 1947, and by 1951 had opened 100 stores. Today the company distributes its line of ice cream, cakes, pies and other treats in its own locations and in stadiums, club stores and supermarkets.

    The total investment necessary to begin operation of a Shoppe selling a full range of Carvel® products (a “Full Shoppe”) ranges from $250,600 to $415,500. This includes $30,000 to $32,000 that must be paid to the franchisor or their affiliates.
    The total investment necessary to begin operation of a Shoppe selling selected Carvel® products (an “Express Shoppe”) ranges from $39,600 to $148,400.
    The total investment necessary to begin operation of an Express Shoppe within the space of another restaurant, food service facility, or business approved by the franchisor (a “Hosted Express Shoppe”) ranges from $33,100 to $66,500. These total investment estimates for Express Shoppes and Hosted Express Shoppes include $10,000 to $12,000 that must be paid to the franchisor or their affiliates.
    The total investment necessary to begin operation of a Shoppe in an ice cream truck (an “Ice Cream Truck”) is $95,050 to $195,000. This includes $5,000 to $7,000 that must be paid to the franchisor or their affiliates.

    "Entrepreneur
    #361 in Franchise 500 for 2020.
    #273 in Franchise 500 for 2021.



    About Juice It Up!

    Juice It Up! smoothies got their begining on the California coastline, where surfers and other shoreline goers appreciated the new organic product shakes. The primary Juice It Up! store opened in 1995 in southern California. Juice It Up! smoothies incorporate up to five servings of natural product with complimentary nutritious supplements. Juice It Up! stores likewise offer naturally crushed juices, solid snacks and shakes. 

    Veteran Incentives  60% off first-store franchise fee; second-store franchise fee refunded if second unit opens within one year of first

    "franchiserankingscom"
    #76 on Franchise Rankings.com

    "Entrepreneur
    #413 in Franchise 500 for 2020.