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Below is an in-depth analysis and side-by-side comparison of Pearle Vision vs Miracle-Ear including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $77,695 - $644,264 | $119,000 - $352,500 |
Franchise Fee | $30,000 | $30,000 |
Royalty Fee | 7% | $48.80/aid |
Advertising Fee | 8% | $75/aid |
Year Founded | 1961 | 1948 |
Year Franchised | 1980 | 1983 |
Term Of Agreement | 10 years (co-terminus w/lease) | 5 years |
Term Of Agreement | 10 years (co-terminus w/lease) | 5 years |
Renewal Fee | $2.5K | $2K-10K |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/No |
Start-up Costs | No/Yes | No/No |
Equipment | No/Yes | No/No |
Inventory | Yes/No | No/No |
Receivables | No/Yes | No/No |
Payroll | No/Yes | No/No |
Training & Support |
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Training | On-The-Job Training: 86 hours Classroom Training: 32 hours Additional Training: Webinars | Ongoing training as needed |
Support | Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Co-op advertising, Ad slicks, National media, Regional advertising |
Operations |
55% of all franchisees own more than one unit Number of employees needed to run franchised unit: 4 Absentee ownership of franchise is NOT allowed. (97% of current franchisees are owner/operators)
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80% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 Absentee ownership of franchise is NOT allowed. |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | No | No |
Kenneth Dahlberg started Dahlberg Electronics in 1948 and began
manufacturing the first Miracle-Ear hearing aids. Today, Miracle-Ear is a
subsidiary of Italian hearing aid distributor Amplifon, with U.S.
headquarters in Plymouth, Minnesota.
Miracle-Ear's retail locations offer free hearing tests and
consultations and offer service, warranty and after-care packages with
their hearing aids.