Pearle Vision vs Sterling Optical Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Pearle Vision vs Sterling Optical including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
	Pearle Vision Franchise	Sterling Optical Franchise
Investment	$77,695 - $644,264	$32,840 - $838,750
Franchise Fee	$30,000	$20,000
Royalty Fee	7%	-
Advertising Fee	8%	-
Year Founded	1961	-
Year Franchised	1980	-
Term Of Agreement	10 years (co-terminus w/lease)	-
Term Of Agreement	10 years (co-terminus w/lease)	-
Renewal Fee	$2.5K	-
Business Experience Requirements
	Pearle Vision Franchise	Sterling Optical Franchise
Experience	Industry experience General business experience Industry experience not always necessary; depends on business acumen and financial condition	-
Financing Options
	Pearle Vision Franchise	Sterling Optical Franchise
	In-House/3rd Party	In-House/3rd Party
Franchise Fees	No/Yes	-/-
Start-up Costs	No/Yes	-/-
Equipment	No/Yes	-/-
Inventory	Yes/No	-/-
Receivables	No/Yes	-/-
Payroll	No/Yes	-/-
Training & Support
	Pearle Vision Franchise	Sterling Optical Franchise
Training	On-The-Job Training: 86 hours Classroom Training: 32 hours Additional Training: Webinars	-
Support	Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform	-
Marketing	Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app	-
Operations	55% of all franchisees own more than one unit Number of employees needed to run franchised unit: 4 Absentee ownership of franchise is NOT allowed. (97% of current franchisees are owner/operators)	-
Expansion Plans
	Pearle Vision Franchise	Sterling Optical Franchise
US Expansion	Yes	-
Canada Expansion	No	-
International Expansion	No	-

Company Overviews

About Pearle Vision

Pearle Vision is one of the largest brands in the optical industry, with hundreds of eye care centers in the United States and Canada. We were founded in 1961 by Dr. Stanley Pearle, a visionary optometrist who brought doctors and opticians together under one roof so patients could receive a convenient, holistic, eye care experience. Today, our mission is to provide more patients, and more communities, with genuine eye care by partnering with optometrists, opticians and investors who share our passion for genuine eye care.

Veteran Incentives  20% off franchise fee

About Sterling Optical

If you're looking for a solid business opportunity with a good name, financial security and a bright future, consider joining the Sterling Optical / Site for Sore Eyes Franchise Family. It's not by chance that we are one of America's largest retail optical chains and the fastest growing optical franchise in the industry. Sterling Optical and Site for Sore Eyes provide nationwide support and a range of personalized start-up services including:

 A solid national reputation as a leader in the retail optical business
Special financing programs and relationships with lenders
Dramatic savings through significant company buying power
National and regional cooperative advertising
A comprehensive business operating system
Customer generating activities that build traffic and increase profits
Point of sale customer retention programs
A nationally coordinated training program with a certified in-field training team
Franchise Advisory Committee providing solid franchise support