Pearle Vision vs Structural Elements Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Pearle Vision vs Structural Elements including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
	Pearle Vision Franchise	Structural Elements Franchise
Investment	$77,695 - $644,264	$190,250 - $638,900
Franchise Fee	$30,000	$45,000
Royalty Fee	7%	8%
Advertising Fee	8%	1%
Year Founded	1961	-
Year Franchised	1980	-
Term Of Agreement	10 years (co-terminus w/lease)	-
Term Of Agreement	10 years (co-terminus w/lease)	-
Renewal Fee	$2.5K	-
Business Experience Requirements
	Pearle Vision Franchise	Structural Elements Franchise
Experience	Industry experience General business experience Industry experience not always necessary; depends on business acumen and financial condition	-
Financing Options
	Pearle Vision Franchise	Structural Elements Franchise
	In-House/3rd Party	In-House/3rd Party
Franchise Fees	No/Yes	-/-
Start-up Costs	No/Yes	-/-
Equipment	No/Yes	-/-
Inventory	Yes/No	-/-
Receivables	No/Yes	-/-
Payroll	No/Yes	-/-
Training & Support
	Pearle Vision Franchise	Structural Elements Franchise
Training	On-The-Job Training: 86 hours Classroom Training: 32 hours Additional Training: Webinars	-
Support	Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform	-
Marketing	Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app	-
Operations	55% of all franchisees own more than one unit Number of employees needed to run franchised unit: 4 Absentee ownership of franchise is NOT allowed. (97% of current franchisees are owner/operators)	-
Expansion Plans
	Pearle Vision Franchise	Structural Elements Franchise
US Expansion	Yes	Yes
Canada Expansion	No	-
International Expansion	No	-

Company Overviews

About Pearle Vision

Pearle Vision is one of the largest brands in the optical industry, with hundreds of eye care centers in the United States and Canada. We were founded in 1961 by Dr. Stanley Pearle, a visionary optometrist who brought doctors and opticians together under one roof so patients could receive a convenient, holistic, eye care experience. Today, our mission is to provide more patients, and more communities, with genuine eye care by partnering with optometrists, opticians and investors who share our passion for genuine eye care.

Veteran Incentives  20% off franchise fee

About Structural Elements

As a Franchisee of Structural Elements you will have the opportunity to build your own business with the added support of our brand, approach, business model and business coaching. We believe in this model and have a desire to bring wellness to more people in more communities across the country. As we partner to achieve your goals as business owner and our goals to build and spread our brand, our relationship is a crucial key to everyone’s success. As we build our franchise partner community, we will strive to keep it collaborative, while keeping the integrity of the brand and approach in the forefront.
Structural Elements has the right fit for your orthopedic wellness clinic. With a scalable practice size and the option to create a stand-alone clinic or build within another business, you have flexibility to create the clinic you have always envisioned. As a franchisee with Structural Elements®, you will receive:orthopedic wellness clinic

As a franchisee of Structural Elements you will receive:

Comprehensive Training

Every franchisee attends Structural Elements® start-up training in Hagerstown, MD. With over a decade of experience, our expert instructors will cover every aspect of owning, managing, and building a Structural Elements® business. Executed over two weeks at our headquarters, you will spend time in the classroom and in a Structural Elements® clinic, with real-world, on the job training.

Site selection and Build-Out

Selecting the right site and managing the build-out is critical to the success of your business. We will help you navigate each step of finding and building out your clinic in your exclusive territory.

Distinctive Design

Classic and modern, our interiors combine the best of traditional practices with a new, vibrant environment that is designed to give all locations a “spa-like” feel.

Ongoing Expert Access

Our franchisees have direct access to experts who can help you manage and operate your Structural Elements® franchise

Group Buying Power

As a Structural Elements® franchisee, you’ll enjoy the savings provided by our group buying power. We continually research products and services to identify vendors that would benefit our system and our patients.

You will also receive:

• Pre-Opening Guide, Operations Manual, and Branding Guide
• Ongoing support and training in all areas of the business
• Customized Software package to run your clinic
• Use of professionally designed SE marketing materials
• Professionally designed web page with the ability to edit for your local needs.
• Social media best practices and designed campaigns
• Structural Elements® GSuite access with branded email address
• Sample press releases, templates for letters, and more!

The Regional Developer develops, owns and operates multiple clinics within their respective territory. Each of these clinics is under agreement with a Clinic Franchisee, who owns and operates a physical clinic. Our Regional Develper agreement works well with developers who are seeking ownership of multiple clinics on a higher level.

• Regional Developer Fee: $22,500 multiplied by the number of Regional Developer Clinics to be developed under the development schedule
• Total Investment Estimate: $76,400 to $172,700*

The Clinic Franchise establishes, owns and operates a physical, franchised clinic within a Regional Developer’s territory. Clinic Franchise owners lease prepared clinic rooms to Micro Franchisees - Clinic Franchises can also be Micro Franchisees. If you are looking to be more involved in the operations of a single clinic, our Clinic Franchise agreement offers the perfect opportunity.

• Initial Franchise Fee: $45,000
• Manager Training Fee: $2,700 per participant
• Total Investment Estimate: $266,700 to $458,200*

The Micro Franchise, a licensed therapist who can be a chiropractor, physical therapist, acupuncturist, osteopath physician or a massage therapist and has also been trained in the (se)® method, provides services to patients. If you are a wellness professional, our Micro Franchise agreement is a great place to start your (se)® journey.

• Initial Franchise Fee: $2,500
• Initial Training Fee: $5,000
• Total Investment Estimate: $17,000 - $26,700*

The Area Representative, also known as the Master Therapist, is a Micro Franchisee that is responsible for sourcing and training other Micro Franchisees in the (se)® methods and maintaining quality standards within an entire region. Our Area Representative agreement offers the chance to share your knowledge of (se)® with other therapists who are seeking the future of wellness.

• Initial Franchise Fee: $12,500
• Total Investment Estimate: $16,850 to $27,950*

(se)® is proud to participate in the International Franchise Association’s VetFran program and offers qualified veterans a 10% discount off of the Initial Franchise Fee. We may require that candidates comply with certain terms and conditions to qualify for the discount. *Based on respective 2019 Franchise Disclosure Documents (FDDs).