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Updated RecentlyRobeks Fruit Smoothies & Healthy Eats vs Herrell's Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Robeks Fruit Smoothies & Healthy Eats vs Herrell's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $245,000 - $394,500 | $251,000 - $367,000 |
| Franchise Fee | $25,000 | $40,000 |
| Royalty Fee | 7% | 6% |
| Advertising Fee | - | - |
| Year Founded | 1996 | 1973 |
| Year Franchised | 2001 | 1980 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | 25% of then-current fee | - |
Business Experience Requirements |
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| Experience | A successful Robeks franchisee is someone who wants to make money by helping their community be healthy. Our top performers understand the nutritional advantages of a high-fruit diet and are able to guide customers to smoothies that will help them achieve their health goals � whether they are trying to lose weight, build muscle, gain endurance, boost the metabolism or improve their memory. Our franchise owners are evangelists about healthy eating and healthy living, and they develop community relationships with schools, health clubs and yoga studios, hospitals and doctors' offices. A successful Robeks franchisee is an outgoing, engaging person who connects with people and helps them understand the many ways that Robeks can help. | What we expect from a franchisee * A belief in the Herrell's Ice Cream product and system * Owner operation and interest in their community * Respect for employees * Franchisor respect and communication * Customer service that exceeds the norm (win that customer back every time they come into your store) * Cleanliness and neatness * Desire to succeed in one's own business |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | 2 weeks of training either at headquarters or at a regional training store | During your training you will receive detailed instructions as well as hands-on experience making our award-winning ice cream, including thorough familiarization with all equipment. |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Since the proof of the ice cream is in the eating, Herrell's Ice Cream will provide you with our absolutely best tasting, richest and creamiest ice cream recipes which have been perfected applying years of experience. How and where to order your inventory of perishable ingredients and supplies is crucial. During your pre-opening days in preparation for your opening, our staff will assist you in contacting various suppliers and in placing your initial orders. Once you are in operation, a member of the franchise staff will visit you on a regular basis. Areas such as ice cream making, daily operations, expense analysis, staff evaluation and promotional ideas can be discussed. The Herrell's Ice Cream and Herrell's Development staff is very supportive and is always only a phone call or e-mail away. |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
| Operations |
13% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 - 20
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Robeks Fruit Smoothies & Healthy Eats
After almost 25 years we’ve earned a healthy portion of a growing açaí
bowl, fresh juice and smoothie franchise market - which has grown to
over $2 billion in annual sales. We know what works, and the kind of
leaders that thrive in this fun, yet fast-paced environment. We’re
looking for difference makers as committed to their community as they
are passionate about their portfolio.
At Robeks, our passion is to help people lead active and healthy lifestyles by offering the highest quality nutritional food products and supplements. Our blended-to-order fruit smoothies provide the perfect quick and energizing meal for consumers that are increasingly on the go.
Established in 1996, Robeks has developed a distinctive brand, line of unique product offerings and streamlined operating system. Our comprehensive store development, training and marketing programs are well documented and supported. Robeks stores are opening in retail storefronts and shopping centers in over 30 metropolitan areas throughout the United States.
FRANCHISE OPPORTUNITIES WITH ROBEKS
We're looking for entrepreneurs who share our commitment to excellence and passion for helping people. With a simple operating system that encourages multi-unit ownership, we're interested in franchisees desiring to grow with us and operate 3 or more Robeks stores.
Franchise Programs:
Own and operate one or more Robeks store(s) in area supported by Regional Director or our Corporate Support Center.
Options:
* Single Store
* 3 - Pack
* Area Developer
* Non - Traditional Locations: Airports, Universities & other Captive Market Venues
International - Robeks will consider new development opportunities for international markets.
Incentives for Veterans apply.
About Herrell's