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Below is an in-depth analysis and side-by-side comparison of Just Fresh vs Krispy Kreme including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $475,000 - $650,000 | $200,500 - $4,115,000 |
Franchise Fee | $25,000 | $12,500 - $25,000 |
Royalty Fee | 5% | 4.5% |
Advertising Fee | - | 1.5% |
Year Founded | 1993 | 1937 |
Year Franchised | 2003 | 0 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | *Passionate about the Krispy Kreme brand and products *Proven track record of running a successful multi-unit restaurant business *Highly committed to providing great customer service *Financial resources to fund a multi-unit store development plan including a minimum $1 million in liquid assets and a minimum net worth of $2 million. | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | *Initial Production Training (three to four weeks) *Processing Standards (one to two weeks) *Shift Management Training (four to five weeks) *Equipment Maintenance (1 week) |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | *New product innovation and unique occasion product offerings *Access to Krispy Kreme University �" a six month, all-inclusive training for Operations Directors, General Managers and Assistant General Managers *Grand opening support *Ongoing restaurant franchise operations support for the term of the franchise agreement *In-store training for hourly staff *Real estate and site selection support *Conceptual drawings *Project management and construction support *Access to area development agreements *Ability to impact communities with a unique and robust fundraising program |
Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
Operations |
Number of employees needed to run franchised unit: 12 - 15
(100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
At Just Fresh, we're committed to serving great tasting foods that are consistent with today's healthier lifestyle, never see a fryer, and include lots of fresh fruit, vegetables, nuts and grains, as well as poultry, seafood and lean meats. Besides our signature tossed-to-order salads, we feature delicious wraps and sandwiches made with our fresh baked breads, comforting soups, fabulous pastas and pizzas and a kid's menu that every parent will find appealing. We round it out with hassle-free, take home specialties and a variety of beverages, not to mention those Legendary Just Fresh Big Cookies. There really is something for everyone at Just Fresh!