Suburban vs Microtel Inns & Suites Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Suburban vs Microtel Inns & Suites including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
	Suburban Franchise	Microtel Inns & Suites Franchise
Investment	$149,175 - $8,513,044	$5,709,119 - $6,799,356
Franchise Fee	$30,000	$43,000
Royalty Fee	4%	6%
Advertising Fee	-	2%
Year Founded	1986	1987
Year Franchised	1989	1988
Term Of Agreement	10 years	20 years
Term Of Agreement	10 years	20 years
Renewal Fee	$30K or $225/room	50% of current franchise fee
Business Experience Requirements
	Suburban Franchise	Microtel Inns & Suites Franchise
Experience	General business experience	General business experience
Financing Options
	Suburban Franchise	Microtel Inns & Suites Franchise
	In-House/3rd Party	In-House/3rd Party
Franchise Fees	No/No	No/Yes
Start-up Costs	No/No	No/No
Equipment	No/No	No/Yes
Inventory	No/No	No/Yes
Receivables	No/No	No/Yes
Payroll	No/No	No/Yes
Training & Support
	Suburban Franchise	Microtel Inns & Suites Franchise
Training	-	-
Support	Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives	Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
Marketing	Co-op advertising, Ad slicks, Regional advertising	Co-op advertising, Ad slicks, National media, Regional advertising
Operations	80% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 - 10 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)	30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 - 20 Absentee ownership of franchise is allowed.
Expansion Plans
	Suburban Franchise	Microtel Inns & Suites Franchise
US Expansion	Yes	-
Canada Expansion	No	No
International Expansion	No	Yes

Company Overviews

About Suburban

Suburban Extended Stay Hotel is Choice Hotels International's economy brand in one of the most desirable hotel segments today-extended stay. Suburban provides a simple solution for longer-term housing that's as pleasant as it is affordable. Value-conscious guests looking to stay for a day, a week, a month or longer enjoy just the right hotel amenities including well-equipped kitchens in all the rooms, weekly housekeeping, guest laundry, free cable TV and high speed Internet service. The flexible floor plan concept allows for conversions, easily adopting local market-driven design, guest room mix and suitable extended stay guest room features, along with an optional fitness center, meeting space or swimming pool.

In 2015, Suburban brand hotels received an average of 63.6% of gross room revenue through the Choice Hotels Central Reservations System (CRS) and other Choice Hotels marketing channels.

Suburban Extended Stay Hotel franchise is supported by a nationwide team of Area Directors (AD's) who provide local market assessments, pricing and rate structure support, and operational training. Dedicated, Extended Stay sales training provides the skills necessary to compete effectively in the local market. This support makes sure your hotel adheres to the extended stay business model for optimal performance.

About Microtel Inns & Suites

BRILLIANTLY SIMPLE

Microtel by Wyndham® is a fast-growing, all-new construction hotel franchise brand in the Philippines and the U.S. Microtel by Wyndham’s proven track record of successful development, strong operating performance, and sustainable growth in the limited-service segment are what set it apart from the competition. With 300+ properties open and under construction worldwide, Microtel by Wyndham® is well positioned for continued growth.

Years of hotel management experience and innovative planning went into the development of the Microtel concept. Simply put, it involves offering the traveling public high quality product and service at value rates while keeping operating and development costs to a minimum. All Microtels are 100% new construction, thus assuring consistent expectation and experience.
Microtel® by Wyndham is an award-winning chain of more than 340 economy hotels located throughout North America, Mexico and the Philippines. Offering free cable TV and mattresses approved by the American Chiropractic Association, Microtel's MicroSaver rooms start as low as $35 per night and have queen size beds and built-in furniture.