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Below is an in-depth analysis and side-by-side comparison of Suburban vs Country Comfort including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $149,175 - $8,513,044 | $2,000,000 - $10,000,000 |
Franchise Fee | $30,000 | N/A |
Royalty Fee | 4% | - |
Advertising Fee | - | - |
Year Founded | 1986 | 1986 |
Year Franchised | 1989 | 2013 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $30K or $225/room | - |
Business Experience Requirements |
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Experience | Whilst the Country Comfort Franchise system welcomes all types of professionals, having experience in operating upper midscale Franchise hotels is advantageous. No matter whether you are a hotel owner, an investor looking to diversify your portfolio or an entrepreneur seeking a new challenge, Country Comfort will work with you to build a sustainable, profitable partnership that delivers mutual success. |
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Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | Once you become a Franchisee with Country Comfort, you will take part in our diligent and comprehensive pre-opening training programme that will assist you to feel comfortable with your Country Comfort Franchise business. This will include help with your business strategies including Sales & Marketing plans and people development. |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
Operations |
80% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 - 10
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | Yes |
Suburban Extended Stay Hotel is Choice Hotels International's economy brand in one of the most desirable hotel segments today-extended stay. Suburban provides a simple solution for longer-term housing that's as pleasant as it is affordable. Value-conscious guests looking to stay for a day, a week, a month or longer enjoy just the right hotel amenities including well-equipped kitchens in all the rooms, weekly housekeeping, guest laundry, free cable TV and high speed Internet service. The flexible floor plan concept allows for conversions, easily adopting local market-driven design, guest room mix and suitable extended stay guest room features, along with an optional fitness center, meeting space or swimming pool.
In 2015, Suburban brand hotels received an average of 63.6% of gross room revenue through the Choice Hotels Central Reservations System (CRS) and other Choice Hotels marketing channels.
Suburban Extended Stay Hotel franchise is supported by a nationwide team of Area Directors (AD's) who provide local market assessments, pricing and rate structure support, and operational training. Dedicated, Extended Stay sales training provides the skills necessary to compete effectively in the local market. This support makes sure your hotel adheres to the extended stay business model for optimal performance.
Why Country Comfort Franchise? You will benefit from a team of dynamic and committed professionals that are passionate about creating successful Franchisees. We understand how challenging developing a Franchise can be and our dedicated Franchising team will provide you with a supportive, personalised and caring relationship. We will provide you with clear brand guidelines and visual brand elements that will assist to build your Country Comfort Hotel(s) consistently and effectively. It does not end there. You will also benefit from Country Comfort on-going personalised support and training initiatives, which will allow you to continuously fine-tune your Franchise for peak performance. At Country Comfort, we are focused on providing you with a new and compelling option. We are committed to assisting you to capitalise on market opportunities as well as maximise your investment. Types of FranchiseesCountry Comfort Hotels offers two types of Franchise Relationships: Area Development Franchisee Single Unit Development Franchisee To develop a minimum of three Country Comfort Hotels, we require that a potential Franchisee has a minimum of US$7.5 million in capital available or access to adequate financing.