Embassy Suites Hotels vs TownePlace Suites Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Embassy Suites Hotels vs TownePlace Suites including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Embassy Suites Hotels Franchise
TownePlace Suites Franchise
Investment $17,910,500 - $85,492,500$9,180,100 - $25,635,600
Franchise Fee $75,000$50,000 - $100,000
Royalty Fee 3.5% - 5.5%-
Advertising Fee 4%-
Year Founded 19831997
Year Franchised 19841997
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee Same as initial fee-


Business Experience Requirements

 
Embassy Suites Hotels Franchise
TownePlace Suites Franchise
Experience
  • Industry experience
  • General business experience
  • -

    Financing Options

     
    Embassy Suites Hotels Franchise
    TownePlace Suites Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support

     
    Embassy Suites Hotels Franchise
    TownePlace Suites Franchise
    Training Classroom Training: 32-38 hours-
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform-
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app-
    Operations

    Number of employees needed to run franchised unit: 75

    Absentee ownership of franchise is allowed.

    -

    Expansion Plans

     
    Embassy Suites Hotels Franchise
    TownePlace Suites Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Embassy Suites Hotels

    Embassy Suites Hotels is a chain of hotels, which specializes in suite-style rooms. Owned by Hilton Hotels Corporation, Embassy Suites is an upscale chain of all-suite hotels which are often held in high esteem for their quality, value and service. A hotel test conducted by Consumer Reports gave Embassy Suites the highest rating in satisfaction in the "Upscale" category. All guest rooms of this chain feature a separate living area as well as a sleeping area. Like many hotels, guests can choose from a king sized bed or two double beds. The living area often consists of a sofa bed with matching chairs and a separate television. Most Embassy Suites hotels have an atrium style layout. The interior of the hotel may have a tropical rain forest setting complete with waterfall, bridges, and a large dining area. One of the key features of Embassy Suites is the "Cooked to Order Breakfast" which is essentially a breakfast buffet, complete with hot food, such as bacon, eggs or omelette's. In the evening, a complimentary "Manager's Reception" is always featured with alcoholic and non-alcoholic drinks for free, minus gratuity. Embassy Suites' 200+ hotels are mainly in the USA, though others exist in other countries.

    "Entrepreneur

    #82 in Franchise 500 for 2020.
    #133 in Franchise 500 for 2021.


    About TownePlace Suites

    TownePlace Suites: The Special Features of Our Extended Stay Hotels For your comfort Our extended stay hotel offers suites that are 25% larger than typical hotel rooms Luxury bedding - crisp linens, fluffier pillows, thicker mattresses Separate living and sleeping areas Three spacious floor plans: studio, 1- and 2-bedroom suites Electronic card-key locks Smoke detectors and sprinklers For your convenience Fully equipped kitchen including conventional full-size refrigerator/freezer, stovetop, oven, coffee maker, microwave, eating utensils, and dishwasher Adjoining studio suites available Suites designed for persons with disabilities available Sofa bed in some suites Separate telephone and data lines Iron and ironing board For your routines & relaxation Free high-speed Internet (in many hotels) Remote-controlled TV with premium channels, including HBO Exercise room & outdoor swimming pool

    The total investment necessary to begin operation of a newly-constructed prototypical TownePlace Suites by Marriott hotel, excluding the cost of real estate and related costs (building permit, tap, and impact fees), ranges from $9,180,100 to $19,898,300 for an 80 to 110-suite TownePlace Suites by Marriott hotel and from $13,127,900 to $25,635,600 for a 120 to 150-suite TownePlace Suites by Marriott hotel. This includes approximately $150,300 to $217,100 that must be paid to the franchisor or an affiliate.