Embassy Suites Hotels vs TownePlace Suites Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Embassy Suites Hotels vs TownePlace Suites including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$17,910,500 - $85,492,500 | $9,180,100 - $25,635,600 |
Franchise Fee |
$75,000 | $50,000 - $100,000 |
Royalty Fee |
3.5% - 5.5% | - |
Advertising Fee |
4% | - |
Year Founded |
1983 | 1997 |
Year Franchised |
1984 | 1997 |
Term Of Agreement |
20 years | - |
Term Of Agreement |
20 years | - |
Renewal Fee |
Same as initial fee | - |
Business Experience Requirements |
Experience |
Industry experience General business experience | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
No/Yes | -/- |
Start-up Costs |
No/Yes | -/- |
Equipment |
No/Yes | -/- |
Inventory |
No/Yes | -/- |
Receivables |
No/Yes | -/- |
Payroll |
No/Yes | -/- |
Training & Support |
Training |
Classroom Training: 32-38 hours | - |
Support |
Purchasing Co-ops
Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform | - |
Marketing |
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social media
SEO
Website development
Email marketing
Loyalty program/app | - |
Operations |
Number of employees needed to run franchised unit: 75
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
US Expansion |
Yes | - |
Canada Expansion |
No | - |
International Expansion |
Yes | - |
Company Overviews
About Embassy Suites Hotels
Embassy Suites Hotels is a chain of hotels, which specializes in suite-style rooms.
Owned by Hilton Hotels Corporation, Embassy Suites is an upscale chain of all-suite hotels which are often held in high esteem for their quality, value and service. A hotel test conducted by Consumer Reports gave Embassy Suites the highest rating in satisfaction in the "Upscale" category. All guest rooms of this chain feature a separate living area as well as a sleeping area. Like many hotels, guests can choose from a king sized bed or two double beds. The living area often consists of a sofa bed with matching chairs and a separate television.
Most Embassy Suites hotels have an atrium style layout. The interior of the hotel may have a tropical rain forest setting complete with waterfall, bridges, and a large dining area. One of the key features of Embassy Suites is the "Cooked to Order Breakfast" which is essentially a breakfast buffet, complete with hot food, such as bacon, eggs or omelette's. In the evening, a complimentary "Manager's Reception" is always featured with alcoholic and non-alcoholic drinks for free, minus gratuity.
Embassy Suites' 200+ hotels are mainly in the USA, though others exist in other countries.
#82 in Franchise 500 for 2020.
#133 in Franchise 500 for 2021.
About TownePlace Suites
TownePlace Suites: The Special Features of Our Extended Stay Hotels
For your comfort
Our extended stay hotel offers suites that are 25% larger than typical hotel rooms
Luxury bedding - crisp linens, fluffier pillows, thicker mattresses
Separate living and sleeping areas
Three spacious floor plans: studio, 1- and 2-bedroom suites
Electronic card-key locks
Smoke detectors and sprinklers
For your convenience
Fully equipped kitchen including conventional full-size refrigerator/freezer, stovetop, oven, coffee maker, microwave, eating utensils, and dishwasher
Adjoining studio suites available
Suites designed for persons with disabilities available
Sofa bed in some suites
Separate telephone and data lines
Iron and ironing board
For your routines & relaxation
Free high-speed Internet (in many hotels)
Remote-controlled TV with premium channels, including HBO
Exercise room & outdoor swimming pool
The total investment necessary to begin operation of a newly-constructed
prototypical TownePlace Suites by Marriott hotel, excluding the cost of
real estate and related costs (building permit, tap, and impact fees),
ranges from $9,180,100 to $19,898,300 for an 80 to 110-suite TownePlace
Suites by Marriott hotel and from $13,127,900 to $25,635,600 for a 120
to 150-suite TownePlace Suites by Marriott hotel. This includes
approximately $150,300 to $217,100 that must be paid to the franchisor
or an affiliate.