Embassy Suites Hotels vs Courtyard By Marriott Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Embassy Suites Hotels vs Courtyard By Marriott including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$17,910,500 - $85,492,500 | $11,131,210 - $28,763,410 |
Franchise Fee |
$75,000 | $50,000 - $90,000 |
Royalty Fee |
3.5% - 5.5% | - |
Advertising Fee |
4% | - |
Year Founded |
1983 | - |
Year Franchised |
1984 | - |
Term Of Agreement |
20 years | - |
Term Of Agreement |
20 years | - |
Renewal Fee |
Same as initial fee | - |
Business Experience Requirements |
Experience |
Industry experience General business experience | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
No/Yes | -/- |
Start-up Costs |
No/Yes | -/- |
Equipment |
No/Yes | -/- |
Inventory |
No/Yes | -/- |
Receivables |
No/Yes | -/- |
Payroll |
No/Yes | -/- |
Training & Support |
Training |
Classroom Training: 32-38 hours | - |
Support |
Purchasing Co-ops
Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform | - |
Marketing |
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social media
SEO
Website development
Email marketing
Loyalty program/app | - |
Operations |
Number of employees needed to run franchised unit: 75
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
US Expansion |
Yes | - |
Canada Expansion |
No | - |
International Expansion |
Yes | - |
Company Overviews
About Embassy Suites Hotels
Embassy Suites Hotels is a chain of hotels, which specializes in suite-style rooms.
Owned by Hilton Hotels Corporation, Embassy Suites is an upscale chain of all-suite hotels which are often held in high esteem for their quality, value and service. A hotel test conducted by Consumer Reports gave Embassy Suites the highest rating in satisfaction in the "Upscale" category. All guest rooms of this chain feature a separate living area as well as a sleeping area. Like many hotels, guests can choose from a king sized bed or two double beds. The living area often consists of a sofa bed with matching chairs and a separate television.
Most Embassy Suites hotels have an atrium style layout. The interior of the hotel may have a tropical rain forest setting complete with waterfall, bridges, and a large dining area. One of the key features of Embassy Suites is the "Cooked to Order Breakfast" which is essentially a breakfast buffet, complete with hot food, such as bacon, eggs or omelette's. In the evening, a complimentary "Manager's Reception" is always featured with alcoholic and non-alcoholic drinks for free, minus gratuity.
Embassy Suites' 200+ hotels are mainly in the USA, though others exist in other countries.
#82 in Franchise 500 for 2020.
#133 in Franchise 500 for 2021.
About Courtyard By Marriott
Moderately priced lodging brand "Designed by business travelers for business travelers."This lodging brand has recently increased its number of downtown locations, often through conversions of historical buildings *Features include:
- 80 to 150 guest rooms
- High-speed Internet access
- Restaurant, lounge
- Meeting space
- Central courtyard
- Exercise room
- Swimming pool
- 24-hour access to food
The total investment necessary to begin operation of a newly-constructed
prototypical Courtyard by Marriott hotel, excluding the cost of real
estate and related costs (building permit, tap, and impact fees), ranges
from $11,131,210 to $23,540,410 for an 80 to 110-room Courtyard by
Marriott hotel to $14,956,610 to $28,763,410 for a 120 to 150-room
Courtyard by Marriott hotel. This includes approximately $179,300 to
$229,300 that must be paid to the franchisor or an affiliate.