Embassy Suites Hotels vs Centerstone Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Embassy Suites Hotels vs Centerstone including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Embassy Suites Hotels Franchise
Centerstone Franchise
Investment $17,910,500 - $85,492,500$47,149 - $8,728,147
Franchise Fee $75,000$17,000
Royalty Fee 3.5% - 5.5%2%
Advertising Fee 4%2%
Year Founded 19832012
Year Franchised 19842012
Term Of Agreement 20 yearsas low as 3 years
Term Of Agreement 20 yearsas low as 3 years
Renewal Fee Same as initial fee-


Business Experience Requirements

 
Embassy Suites Hotels Franchise
Centerstone Franchise
Experience
  • Industry experience
  • General business experience
  • -

    Financing Options

     
    Embassy Suites Hotels Franchise
    Centerstone Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support

     
    Embassy Suites Hotels Franchise
    Centerstone Franchise
    Training Classroom Training: 32-38 hours-
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform-
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app-
    Operations

    Number of employees needed to run franchised unit: 75

    Absentee ownership of franchise is allowed.

    -

    Expansion Plans

     
    Embassy Suites Hotels Franchise
    Centerstone Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Embassy Suites Hotels

    Embassy Suites Hotels is a chain of hotels, which specializes in suite-style rooms. Owned by Hilton Hotels Corporation, Embassy Suites is an upscale chain of all-suite hotels which are often held in high esteem for their quality, value and service. A hotel test conducted by Consumer Reports gave Embassy Suites the highest rating in satisfaction in the "Upscale" category. All guest rooms of this chain feature a separate living area as well as a sleeping area. Like many hotels, guests can choose from a king sized bed or two double beds. The living area often consists of a sofa bed with matching chairs and a separate television. Most Embassy Suites hotels have an atrium style layout. The interior of the hotel may have a tropical rain forest setting complete with waterfall, bridges, and a large dining area. One of the key features of Embassy Suites is the "Cooked to Order Breakfast" which is essentially a breakfast buffet, complete with hot food, such as bacon, eggs or omelette's. In the evening, a complimentary "Manager's Reception" is always featured with alcoholic and non-alcoholic drinks for free, minus gratuity. Embassy Suites' 200+ hotels are mainly in the USA, though others exist in other countries.

    "Entrepreneur

    #82 in Franchise 500 for 2020.
    #133 in Franchise 500 for 2021.


    About Centerstone

    At Centerstone we offer 3 concepts: Centerstone Inns & Suites Centerstone Inns are an economy based product that represents exceptional value to its guests. A typical Centerstone Inn would have a minimum of two diamond/star like quality. Typically, it does not include a restaurant and bar and has an average size of 75 rooms. A Centerstone Inns & Suites is basically the same as a Centerstone Inns with 20% or more of its inventory being suites, versus standard guest rooms. Centerstone Hotel A Centerstone Hotel is typically a minimum of three diamond/star like quality that competes in the mid market and brings exceptional value to its customers. Most Centerstone Hotels are full service and provide a restaurant, lounge, meeting rooms and other related services. Waivers are available for restaurants providing a free breakfast buffet is offered. A typical Centerstone Hotel is interior corridor and mid-rise to high-rise with approximately 125 rooms or more. Centerstone Plaza Hotel A Centerstone Plaza Hotel is typically a four diamond/star like quality product that has an immediate wow factor and competes in the high end of the mid tier sector. A Centerstone Plaza Hotel is designed for the more discriminating value conscious traveler. Typically these properties are 150 rooms or larger, full service with restaurant/bar, meeting facilities, swimming pool, health club and other elevated brand standards and service amenities that make this product a true four diamond/star like experience. Franchise Terms Application Fee: $2,000 Initial Fee: $12,000 Royalty & Marketing Fees: 3% Gross Room Revenue Annual Conference Fee: $499 The Centerstone brand offers one of the lowest fee structures in the industry. With an initial fee of only $12,000, franchisees can have short-term agreements as low as 36 months. Combined marketing and royalty is only 3%. Everything mentioned above is coupled with a cutting-edge reservation system, strong consumer marketing programs, and a commitment of fairness and understanding which makes Centerstone one of best choices in franchising today. Welcome to a true, “franchise-friendly”, brand.

    The total investment necessary to begin operation of a Centerstone Lodging Facility franchised business is between $3,482,149 and $8,728,147 for a newly constructed hotel. This includes between $42,999 and $67,997 that must be paid to the franchisor or its affiliates.
    The total investment necessary to begin operation of a Centerstone Lodging Facility franchised business conversion of an existing hotel is between $47,149 and $1,648,147. This includes between $35,999 and $67,997 that must be paid to the franchisor or its affiliates(s).